The Role
At Green Thumb, continuous innovation is a key focus area as we seek to create the best product experiences for cannabis consumers. As anInnovation - Assistant Brand Manager, you will be critical in executing our innovation strategy across one or more key product categories (flower, pre-rolls, vape, concentrates, edibles), through both the expansion ofexisting product lines and the commercialization of new-to-world products.
As anInnovation - Assistant Brand Manager, you will work collaboratively & cross-functionally with operations, consumer insights, brand & commercial marketing, quality, compliance, and R&D to turn innovation concepts into revenue-generating products that grow our business and delight both our trade partners and our consumers.
Responsibilities
Strategy:
Maintainintelligence on the market dynamics, including competitive landscape, market share, and environmental factors impacting GTI’s optimal product portfolio for assigned categories
Execution:
Lead development of the cross-functional business cases to validate new product ideas.
Support the cross-functional development of new formulations, including development of the technical brief, coordination of relevant internal and consumer sampling plans, and getting approvals from key stakeholders.
Support the cross-functional development of new packaging structures, including the briefing process, partnership with the packaging team, and approvals with key stakeholders.
Support the packaging artwork development process for all market expansion projects.
Manage updates for all products within our Master Product List.
Manage all packaging workflows through our internal quality control system.
Document all state-specific regulations impacting formulations and packaging for clear guidance to both our R&D and creative/packaging partners prior to transition to local compliance resources.
Qualifications
1-3+ years of progressive business experience; cannabis or CPG experience is a plus.
Strong analytical skills and comfort with numbers.
Exceptional organization and project management skills; strong attention to detail is a must.
Strong writing, presentation, and verbal communication skills
Comfortable with ambiguity and able to effectively prioritize and pivot in a fast-paced environment.
Strong product acumen and cannabis knowledge.
Bachelor’s degree in marketing, operations, or a related field preferred
Additional Requirements
Must pass any and allrequired background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must be a minimum of 21 years of age
