Job Description
For past 28 years, PlowShare Group has built transformative media strategies and activations that drive results for our clients and impact society for good. At PlowShare, the role of media goes beyond the standard practice of measuring and achieving campaign and client goals. Our mission in media will be to deliver those results and use them as a force in rebuilding trust between our core institutions, whether in government or public service, and the people that they serve. We will do that by developing and fostering a functional and transparent media organization dedicated to that same mission of service that will deliver the right messages to the people that benefit most from them.
Reporting to the Media Supervisor, PlowShare's Associate Media Buyer will be responsible for helping the planning and implementation of site and non-programmatic platform direct media campaigns. This individual will work closely with our integrated client teams and is responsible for supporting the day-to-day management and optimization of direct media campaigns including direct oversight of YouTube initiatives and tactical multicultural initiatives. This role will help facilitate any direct vendor media including management of ad server accounts, trafficking, tagging, and creative related to these buys. This person will also work alongside internal media teams to ensure alignment with emerging vendors and content that might be applicable for future campaigns and share marketplace knowledge with clients.
Core Responsibilities
Activate, update, and manage Direct Media Campaigns including any non-biddable digital media, integrated marketing programs, and custom programs
Act at primary buyer and liaison for all YouTube media buys directly with Google or through other 3rd party vendors
Work within Publicis Groupe to ensure best industry buying rates and negotiation of individual programs
Maintain oversight of PlowShare ad server accounts and traffic sheets
Identify opportunities or insights for ongoing optimization of budget pacing, creative, targeting and more to maximize program performance
Perform optimizations based on insights from Direct Media campaigns and other channel campaign data
Pull data from multiple systems to create client reports (i.e., PowerPoint and Excel) under guidance from VP, Director of Media Operations
Assist in compiling campaign spend estimates/forecasts
Contribute to account and client strategy development
Perform QAs on all ads for New Campaigns and ongoing checks to ensure optimal program performance
Oversee the reconciliation of monthly invoices
Qualifications:
Qualifications
1-2 years of Direct Media Buyer experience, agency experience is preferred, but not required
Must have strong knowledge and comfort with Google Ad Manager and YouTube buys
Experience in executing custom media programs or integrated media buys
Fundamental knowledge of the media vendor marketplace
Accountability and Detail oriented
A strong desire to learn and improve own skill set through coaching from direct manager and self-learning
Strong organization skills to work on multiple tasks simultaneously
Comfort and strength in data aggregation, manipulation, and analysis
Strong numerical and computer skills
Fundamental capability in Excel and PPT
Good writing skills, for both client facing communications and to summarize insights in a concise manner
Strong public speaking, to discuss campaign aspects with clients in meetings
Background in federal, public health, non-profit or healthcare social media campaigns a plus
Experience in managing multicultural digital media campaigns a plus
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Plowshare is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact ******** .
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $46,500 - $61,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/2024.
