ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.
This role in summary
Currently, we are seeking qualified candidates for an Associate Product Marketing Manager (Product Marketing Senior Analyst) opening to join our Cooking organization on the Product Strategy & Launch team.
The Product Marketing Senior Analyst is responsible for developing and executing Cooking product marketing plans for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and sales to develop and execute marketing content for new product launches. The Product Marketing Sr Analyst is also responsible for understanding competitive activity and marketplace trends.
Your responsibilities will include
Drive product launch excellence for cooking through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help develop an effective marketing plan.
Upgrade product market message for current production models to improve overall market performance.
Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.Drive product launch excellence for cooking through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help develop an effective marketing plan.
Upgrade product market message for current production models to improve overall market performance.
Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
Minimum requirements
Bachelor's degree
2+ years experience in marketing, brand management, product management or similar discipline
Preferred skills and experiences
Bachelor's degree in Marketing or similar related field
Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
Excellent critical thinking, sound judgment and effective decision-making ability
Proven success working in a fast paced, complex matrixed environment
Strong strategic and analytical mindset
Strong business acumen with the ability to use insights to drive action
Highly collaborative with ability to build solid working partnerships across functional groups
What we offer
Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
Always On Flexibility- You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
Two-Week Work from Anywhere- Minimum of one-week increments for a total of two weeks per year.
Sabbatical- Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter,LinkedIn ,Instagram andYouTube .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.