POSITION SUMMARY:
The Commercial Marketing Specialist will drive awareness and demand for Fluke products in North America. They will lead the strategy and development of integrated marketing plans that improve business value, drive point-of-sale revenue through Fluke's partner network, and meet targets for marketing campaign awareness and marketing funnel creation. As part of a highly collaborative team, you'll have the opportunity to make a significant impact on Fluke's marketing efforts, with ownership for commercial marketing within your programs, as well as collaborative projects across the breadth of the Fluke product portfolio—which may include supporting new product launch execution based on team capacity. Your projects may span any of the following: campaign management, end-user promotions, media placements, short form copy writing, and digital marketing execution including content marketing, social media marketing, paid digital advertising, and email marketing. Your work will require you to balance strategic and tactical work, analyze and report on marketing performance, and provide informed recommendations for ongoing optimization, ultimately driving revenue, brand awareness, and customer retention.
This individual contributor position will apply the best practices to integrated commercial marketing programs and work closely with our Commercial Strategy, Inside Sales, Channel Marketing, and Central Marketing organization to achieve results. You will be data-driven and will consistently search for opportunities to experiment and improve your campaigns. The successful candidate will be creative, innovative, results oriented and possess a demonstrated ability to collaborate and communicate to solve problems and drive business success.
Team
The Commercial Marketing Specialist reports to the Manager of Commercial Marketing. The team consists of four marketers all supporting specific product segments.
ESSENTIAL FUNCTIONS:
Develop and execute marketing plans that result in measurable increases in lead generation and revenue, driving higher sales and market share
Design and implement end-user campaigns that increase sales and drive customer loyalty
Manage email newsletter and North America marketing database to achieve target engagement metrics, contributing to increased customer engagement and retention
Work closely with internal stakeholders to deliver integrated marketing efforts that meet or exceed business objectives
Routinely analyze marketing performance data to identify trends and insights, leading to continuous improvement and driving efficiency
Bring an area of marketing expertise to the team, providing inspiration and thought leadership on ways to engage customers and generate demand
Drive innovation by experimenting with new marketing tactics and strategies, leading to improved efficiency and impact of campaigns
Travel:
Limited
Minimum Qualifications:
A college degree in marketing, communications or related field
3+ years of experience within a mid-to-large size company responsible for executing integrated marketing strategies
Demonstrated experience driving results and innovation for commercial marketing programs
A proven ability to effectively utilize leading marketing analytics platforms (e.g. Google Analytics, PowerBI etc.) to identify and report on insights important to driving the business
An understanding of and experience working with supportive digital marketing technologies such as CMS, marketing automation (Eloqua), CRM (Dynamics/Salesforce), and eCommerce platforms
A collaborative and customer-focused mindset
Fortive Corporation Overview
Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.