:
STATEMENT OF JOB:
The Community Sales Director (CSD) serves on the community's leadership team and is responsible for community sales and marketing.
The CSD exercises discretion and independent judgment in administering the community's sales and marketing business affairs.
The CSD assesses the local market to develop a strategic marketing plan tailored to the particular geographic region in which the community is located.
Duties include, but are not limited to:
* First Impressions:
* Assure building readiness at all times for guests, families, visitors and healthcare partners
* Maintain model room[s] according to Arbor standards and protocols
* Train all staff on customer service expectations
* Train and oversee front desk first impressions standards including telephone etiquette and inquiry handling [telephone and walk in]
* Market Planning:
* Develop annual strategic marketing plan
* Provide quarterly market planning updates
* Provide semi-annual competitive market analysis
* Include department head team in market planning process
* Sales Process:
* Respond personally to all inquiries within 24 hours; or ensure another department head is on call to do so]
* Be proficient at Arbor Company inquiry handling process; known as Sit/Tour/Sit
* Have all managers trained in this process to provide back up to this role and develop "batting order"
* Provide customer service/inquiry handling expectations to all new employees
* Have and use a sales concession toolbox that is effective
* Meet or exceed all sales metrics
* Identify needs, barriers and next steps to move leads through sales cycle
* Be proficient in all company financial tools
* Meet or exceed all mystery shopping guidelines
* Be familiar with and promote all special programs