Job Title: Digital Marketing Opportunities Company: OnPath Testing Location: Columbus, Ohio, US / Hybrid Remote Work Possible At OnPath Testing, we are dedicated to advancing the field of digital marketing and are always on the lookout for talented individuals who can contribute to our mission. While we are not currently hiring, we invite you to submit your CV for future consideration as we prepare for upcoming hiring plans. We believe that great talent is worth waiting for, and we want to ensure that we have a pool of qualified candidates ready when the time comes to expand our team.
About Us:
OnPath Testing is a leading provider of innovative testing solutions, committed to delivering exceptional results for our clients. Our team is passionate about leveraging digital marketing strategies to enhance our brand presence and drive engagement. We pride ourselves on fostering a collaborative and inclusive working environment where every team member is valued and treated like family.
Responsibilities:
As a potential candidate for our Digital Marketing team, you may be involved in a variety of responsibilities, depending on your level of experience. These may include, but are not limited to:
Content Creation: Develop engaging and relevant content for various digital platforms, including social media, blogs, and email campaigns, to enhance brand visibility and customer engagement.
Social Media Management: Manage and grow our social media presence by creating and scheduling posts, engaging with followers, and analyzing performance metrics to optimize strategies.
SEO and SEM: Implement search engine optimization (SEO) strategies to improve organic search rankings and assist in managing pay-per-click (PPC) campaigns to drive targeted traffic to our website.
Email Marketing: Design and execute email marketing campaigns, including newsletters and promotional offers, while analyzing performance data to refine future campaigns.
Market Research: Conduct market research to identify trends, customer preferences, and competitive analysis, providing insights that inform marketing strategies.
Analytics and Reporting: Utilize analytics tools to track and report on the performance of digital marketing initiatives, making data-driven recommendations for improvement.
Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive messaging and alignment on marketing goals.
Project Management: Oversee multiple projects simultaneously, ensuring timely delivery and adherence to quality standards.
Requirements:
We are looking for candidates with a range of experience levels, from entry-level to senior professionals. The ideal candidate will possess the following qualifications:
Education: A degree in Marketing, Communications, Business, or a related field is preferred but not mandatory for entry-level positions.
Experience: Varies based on the position; entry-level candidates should have relevant internships or coursework, while senior candidates should have a proven track record in digital marketing.
Personality Traits: We value individuals who are independent and resourceful, able to take initiative and work autonomously while also being team players.
Soft Skills: Strong strategic planning abilities and meticulous attention to detail are essential for success in this role.
Technical Skills: Familiarity with digital marketing tools and platforms, including social media management software, email marketing services, and analytics tools, is a plus.
Benefits:
At OnPath Testing, we believe in rewarding our employees for their hard work and dedication. Our benefits package includes:
Travel and spending expenses for work-related activities. Comprehensive medical coverage to ensure your health and well-being. A joining bonus to welcome you to our team. Working Environment:
We pride ourselves on creating a supportive and inclusive work environment. At OnPath Testing, you will build strong connections with colleagues who treat each other like an extended family. We believe that collaboration and camaraderie are key to achieving our goals and fostering a positive workplace culture.
Equal Opportunity Statement:
OnPath Testing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences.
If you are passionate about digital marketing and eager to contribute to a dynamic team, we encourage you to submit your CV for future consideration. We look forward to connecting with you as we prepare for our upcoming hiring plans!
How to apply: Apply on GrabJobs and you will be notified via email if shortlisted for the job.