Digital Marketing & Product Manager

Career Area: Marketing

Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Our common values and focus on inclusion and respect drive the decisions made by our company, teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters.

About Cat Financial Cat Financial is a subsidiary of Caterpillar Inc., the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat dealers for machines, engines, Solar gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit cat.com to learn more about Cat Financial.

Role Definition Leads a team that manages marketing technology and or marketing data tools/system/process strategies and roadmaps to drive business growth. Responsibilities Leads and manages marketing technology development and adoption strategies by collaborating with internal teams and suppliers to achieve marketing objectives. This includes business requirements management, product road mapping, and contributing to innovations that drive digital marketing excellence. Manages and mentors teams and associated budgets; designs enablement plans to enhance team capabilities. Participates in strategy development and implementation of marketing technology and/or marketing data tools and techniques to improve business outcomes. Evaluates existing marketing technology and/or marketing data tools and systems capabilities; shares recommendations for improvement. Monitors marketing technology and data landscape to identify and address themes, opportunities, and challenges faced by organizations. Provides regular guidance to developers and users to maximize marketing performance. Plans, prioritizes, and manages marketing technology roadmaps, scope, resources, budget, and risks. Researches and recommends best practices for leveraging emerging marketing technology and/or data products and trends to maximize customer engagement and business outcomes. Degree Requirement A 4-year college or university degree in any of the business disciplines and a minimum of 10 years exempt experience in one or more of the following areas: technology strategist, product management (technology focused), development of digital commerce or eCommerce strategies or web manager is recommended. Skill Required: Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations. Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges. Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs. Consideration for Top Candidates: Technical Understanding: Familiarity with Caterpillar digital commerce channels/applications or similar brand models. Ability to understand and translate technical requirements into layman's terms for business stakeholders. Willingness to learn dealer ERP systems, prior exposure is a plus. Demonstrated experience in UI/UX design, with the ability to develop creative concepts that enhance awareness and growth on a regional and global scale. Leadership Qualities: Strong leadership skills to manage various stakeholder relationships across the enterprise including business, IS/IT, Cat Digital, executives, and dealers. Excellent communication and presentation skills. Ability to handle complex situations and communicate changes or challenges across stakeholders (e.g., delays, bugs) effectively. Additional Information: This role is a hybrid position and would require any successful candidate to commit to a 3 day per week in office requirement. This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.

Relocation is available for this position. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates: November 14, 2024 - November 24, 2024

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Not ready to apply? Join our Talent Community.

#J-18808-Ljbffr