Title: Director of Digital Product Location: Los Angeles, California (Hybrid - 3 days per week)
Industry: Consumer Goods
Salary: Up to $190,000 p/a + excellent benefits
Forsyth Barnes have partnered with an innovative and fast-growth Consumer Goods brand on their search for a Director of Digital Product. The business is a leader within their category and loved by customers worldwide (40+ countries).
As the Director of Digital Product, this position will lead a cross-functional product team, aimed at developing and delivering the best-in-class experiences across multiple brands. This includes the re-launch of a new website, new product launches, eCommerce strategy, optimisation, testing, customer acquisition, content launches, and conversion.
You will work closely with a world-class engineering and development team and ideally come with proven experience launching multiple digital platforms and products - within the Consumer Goods, Retail, or Lifestyle Brand space.
Director of Digital Product Responsibilities: Preparation, leadership, and managing new website launchesTechnical leadership - responsible for growth optimization, eCommerce optimization, and associated infrastructure and technologiesDevelop and implement eCommerce experience vision, mission, and overall directionEnsure business processes and systems are designed, developed, and operationalOversee and drive best practices in web functionality and overall user experience standards across multiple global brand sitesDrive a culture of iterative testing and learning in order to increase site conversion, as well as to help build a culture of continuous improvement Director of Digital Product Requirements: Proven eCommerce and Digital Product leadership within the Consumer Goods, Retail, DTC spaceStrong leadership and management skills, particularly across greenfield projects with diverse teams and complexityFirm understanding and experience leading UX, UI, Web Design, Technology, and associated operationsDemonstrated understanding of eCommerce best practices and usabilityExperience leading major strategic initiatives, ideally including testing, technology & design integrationExperience launching new digital products and websitesExperience leading, motivating, and challenging teams in a way that inspires and promotes excellence
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