Director, Lifecycle Marketing & Loyalty, PLK US&CReady to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.
Job Overview: We are seeking a strategic, innovative, and results-oriented Director of Lifecycle Marketing & Loyalty to drive profitable and incremental customer lifetime value. This role requires a customer-centric approach, with a strong understanding of Popeyes audience segments, key drivers, and barriers to stay relentlessly focused on accelerating digital member growth at scale, increasing frequency and retention.
Roles & Responsibilities: Lead Popeyes' Lifecycle Marketing strategy and execution to grow our active member base and increase customer lifetime value per member.Increase consumer relevance, preference, and profitability for Popeyes digital ordering via compelling, responsive and personalized customer journeys, campaigns, and cross-channel experiences.Be a thought-leader to scale and evolve the Popeyes Rewards program.Lead the CRM agency in the planning, development, and execution of customer journeys and promotional calendar initiatives.Establish a monthly report of performance data, guest insights, and actionable recommendations to present to leadership.Identify and develop business cases for new concepts or enhancements.Drive a culture of continuous learning, anticipating and responding to evolving consumer needs.Serve as the champion of lifecycle and loyalty, educating cross-functional teams and franchisees on the program.Partner with Marketing to identify and integrate loyalty opportunities into communications plans.Partner with Analytics and CRM agency to operationalize campaign results and customer data.Utilize existing qualitative and quantitative research to make data-informed decisions.Requirements 10+ years of relevant experience in a digital/mobile, lifecycle marketing, loyalty programs, CRM and/or ecommerce role.4+ years of demonstrated experience managing complex multi-channel lifecycle marketing programs.Bachelor's degree in business, marketing, or a related field; MBA is a plus.Data-driven mindset with an ability to interpret digital performance and financial analytics.Guest-obsessed with a passion to drive exceptional experiences.Experience building A/B testing roadmaps.Ability to thrive in a fast-paced, always-on culture of testing and analysis.Solution-oriented; able to make data-informed decisions.Team-oriented, with strong interpersonal and communication skills.Experience with Braze or other relevant platform.Restaurant, Retail and/or Franchise experience strongly preferred.Benefits at all of our global offices are focused on physical, mental and financial wellness.
Restaurant Brands International and all of its affiliated companies are equal opportunity and affirmative action employers that do not discriminate on the basis of any characteristic protected by local, state, provincial or federal laws.
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