Overview The Director of Digital Strategy is a high-impact role working cross-functionally with marketing and operations teams to develop digital strategies to achieve their digital marketing goals. This role will report to the VP of Digital Strategy and will be responsible for several aspects of digital strategy from setup and onboarding to reporting. They will analyze campaign performance and marketing investment, identify actionable business insights and business risks, as well as provide strategic recommendations to maximize profit contribution for owner initiatives.
Responsibilities Support core initiatives to drive daily performance by assisting with implementation of digital strategies. This includes providing necessary access, tracking, and ensuring all strategies are set up to Willow Bridge standards.Support Regional Marketing teams by setting up Google Analytics, Google Tag Manager, and Google Search Console to Willow Bridge standards.Support VP of Digital Strategy with data collection, data entry and cleaning, and analysis to identify key insights and communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.Execute on SEO initiatives, including site audits, schema implementation, and local listing development and optimization.Interface with various departments to review, update, and provide quality assurance oversight for digital marketing strategy and digital vendors.In collaboration with VP of Digital Strategy, provide data support to marketing and leadership to ensure collaborative efforts are data-driven and continuously improving, including developing platforms and processes to increase the accessibility and usability of data throughout the region.Stay up to date with digital marketing trends and identify new strategies to keep us ahead, including new and alternate digital advertising and marketing vendors.Provide guidance, vision, and advocacy for new media, technologies, and their role in the marketing mix and user experience.Mentor and provide training, support, and resources to marketing professionals on best practices for creating, managing, monitoring, and developing content for digital channels.Partner with internal and external analytical stakeholders on design, creation, and implementation of self-serve reports. Qualifications Strong knowledge of paid search, social, display, email, and other digital advertising strategies.Working knowledge of SEO best practices and implementation.Mastery in Google Analytics (GA4 knowledge a plus).Experience with Google Tag Manager and Google Search Console platforms.Experience with in-depth analytics and problem-solving with the ability to think strategically and be execution-oriented.An entrepreneurial spirit with the desire to work hands-on in a performance-based, fast-paced environment.Ability to work effectively with multiple teams/departments, manage multiple priorities and deadlines, and have the ability to work independently or as part of a team.Benefits Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision, and 401(k) and opportunities for career development and advancement.
#J-18808-Ljbffr
