Director of Product Marketing
Company:
Panalgo
Location:
Remote, United States
Date Posted:
Sep 9, 2024
Employment Type:
Full Time
Job ID:
R-526
About Panalgo:
Panalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.
The Role:
As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies. This team collaborates closely with product, GTM, sales, and other cross-functional teams to achieve our business objectives.
Responsibilities:
Complete a detailed product-market fit analysis and competitive mapping, resulting in a defined competitive advantage and increased market share.
Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.
Develop core product metrics in partnership with the product team to craft product marketing KPIs.
Ensure collaboration with the demand generation, sales, operations, and customer success teams to drive pipeline acceleration with product launches and sustaining product motions.
Lead the development of crisp product messaging and positioning (including product value propositions) to drive the overall product marketing strategy.
Integrate portfolio product marketing approaches vs. a series of linear launches.
Develop customer segmentation against the backdrop of market trends and competitive landscape.
Own product-market fit analysis, competitive mapping/analysis, and market intelligence.
Lead launches across all tiers, from new product introductions to customer retention upgrades.
Review and refine critical GTM assets including product sheets, pitch decks, etc.
Present at company-led customer events, internal events, and industry conferences/panels.
Qualifications:
5 years of experience in product marketing.
Proven experience in product marketing, with a track record of driving successful product launches.
Experience in healthcare, life sciences, or health tech industries.
Effective leadership and communication skills.
Ability to collaborate effectively with cross-functional teams.
Location:
Remote US
Benefits:
Medical and Prescription Drug Benefits
Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
Dental & Vision Benefits
Basic Life and AD&D Benefits
401k Retirement Plan with Company Match
Company Paid Short & Long-Term Disability
Paid Parental Leave
Education Reimbursement
Paid Time Off & Company Holidays
The expected base salary for this position ranges from $130,000 to $170,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and market factors.
Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of any protected characteristic.
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