Director of Retail Branding, Advertising & MerchandisingIsland Energy Services (IES) exists to make life better for everyone in Hawai'i. We are proud to be a local company and a leader in the logistics and distribution of energy products through our network of six terminals and 58 (and growing) retail locations throughout Oahu, Maui, Moloka'i and Hawai'i islands. IES is the official licensee of the Texaco brand in Hawai'i. At the heart of IES are our four core values: Kina?ole, Aloha, Lokahi, and Ho?ohana. These core values are embedded into how we work, live, and achieve operational and financial excellence.
E KIPA MAI! Island Energy Services (IES) is a locally managed and headquartered company offering attractive and stable careers opportunities within Hawai'i's highly competitive energy sector. IES' success is derived from our management's keen understanding of what it takes to remain a highly innovative business, placing significant emphasis on four key company values: "Kina ? ole" – to do the right thing, "Aloha" – having respect for people, "Lokahi" – teamwork, and "Ho ? ohana" – work purposefully and with intention.
GENERAL SUMMARY INFORMATION: Under the general supervision of the Vice President Retail Marketing and Community Relations (VPRMCR), the Director of Branding, Advertising & Merchandising (DBAM) oversees Island Energy's family of brands, including the Texaco fuels brand and AMA convenience store brand. This position also manages retail partnerships, category performance, and merchandising within the company-owned and operated convenience (COCO) stores.
ESSENTIAL FUNCTIONS: Strategic Planning and Execution Develop and lead implementation of a one-to-five year marketing plan with S.M.A.R.T. goals and objectives.Increase Market Share by improving consumer loyalty and attracting new customers.Grow Non-Fuel Revenues and Market Share through innovative processes and technology.Develop and implement a plan to expand the Ama convenience store brand across the retail network.Promotions, Branding and Marketing Steward promotions and programs including community outreach events.Manage a substantial advertising budget and lead external advertising professionals.Plan and execute quarterly station level promotions.Manage the Texaco in Hawaii website and social media channels.Business Growth Opportunities Research and analyze business growth opportunities with key stakeholders.Provide Retail segment performance on a weekly, quarterly basis.Grow MTO program through new recipe creation.OTHER DUTIES: Champion safety and maintain a high standard of safety.Collaborate with COCO Operations team to ensure business results.Evaluate employee performance and oversee training of assigned personnel.MINIMUM QUALIFICATIONS: Education and Experience1. Five to seven years of progressively responsible experience in marketing roles.
2. College Degree in Marketing, Business, Communications or similar major preferred.
Skills Ability to analyze data and make informed decisions.Strong sense of team spirit and ability to work independently.Excellent oral and written communication skills.Proficient in Microsoft Office Suite and Adobe Suite.Other RequirementsWillingness to commit to IES core values.Valid driver's license with clean abstract.This is not a remote or hybrid position.PAY AND BENEFITS: Island Energy Services offers a competitive salary that commensurate with qualifications and experience. The hiring annualized salary range for this position is $150,000 to $170,000. IES offers a comprehensive health and welfare package including medical, dental, vision, paid vacation, 401k, and more!
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SPECIAL REQUIREMENTS: Employment is contingent upon successfully passing an employee reference check, drug test, criminal background check, and a five-year motor vehicle history check.
Island Energy Services is an equal opportunity, at-will employer.
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