Director, Product Marketing (Research and Advisory)At EAB, our mission is to make education smarter and our communities stronger.
We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities.
From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement.
The Role in Brief: Director, Product Marketing (Research and Advisory) EAB's Research Marketing team is looking for a talented, driven, and entrepreneurial marketer to support our Research and Advisory business with a focus on our Strategic Advisory Services offering for senior leaders in the 4-Year Higher Education market.
This role will partner closely with EAB's Research and Commercial teams to develop content and strategies to increase brand awareness, create demand, drive sales, and support renewals across EAB's Research businesses.
Primary Responsibilities: Inflects sales by contributing to compelling marketing plans based on a deep understanding of buyer journeys and personas; develops creative solutions to challenges facing commercial teams.Creates tailored marketing programming for different priority market segments and audiences.Develops high-quality, differentiating content that helps EAB sustain and improve its competitive position in multiple education research markets.Selects best channels, messages, stories, and media for generating awareness and leads.Prioritizes project queue to maximize impact on sales funnel and new business.Develops and maintains a deep understanding of EAB's evolving Research perspective.Writes, produces, and edits effective content including blog posts, case studies, conference proposals, and other collateral.Leads strategic project management for marketing events such as webinars and conferences.Collaborates with other groups within marketing and across the firm.Potential to manage 1-2 team members.Proposes and tests new channels, deliverables, formats, and ideas.Actively contributes to the evolution of the firm's Product Marketing function.Basic Qualifications: Minimum of 6-8+ years professional experience.Able to clearly and precisely express complex ideas in written and graphical form.Able to take ownership and drive projects from beginning to end.Intellectually curious, quick study, creative, attentive to detail, self-motivated.Proficient with Microsoft PowerPoint and Word.Willingness to travel on a regular basis to meet with team members and to various locations for events.Ideal Qualifications: Demonstrated ability to quickly gain depth of understanding in complex subject areas.Professional experience in product marketing, content strategy, or related fields.Knowledge of the U.S. higher education industry.Commitment to valuing diversity and contributing to an equitable working environment.Compensation: The anticipated starting salary (base) range for this role is $88,000 - $115,000 per year.
Actual salary varies due to factors that may include relevant experience, skills, and location.
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.
This opening is not eligible for visa sponsorship at this time. At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need.
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