Email Strategy Product Manager, Homes.com
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.
Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we're doing it again with the new Homes.com.
Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we're building a brand on the cusp of defining the industry. We're looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company.
What We Are Looking For:
Homes.com is seeking a dynamic, high-performing product manager to lead email strategy. This product manager will develop an overarching email communications strategy for both marketing and product emails.
This position is located in Washington, DC and offers the following schedule:
4 days onsite / 1 day remote
RESPONSIBILITIES
Shape & manage the product roadmap for Homes.com product email strategy
Drive email strategy forward for multiple personas across product and marketing emails
Use data to identify new agent and consumer product emails
Enhance email communication experience into robust customer journeys
Re-engage users via email and other communication channels
Spend time with customers to validate product feature ideas and help inform the product roadmap and strategy
BASIC QUALIFICATIONS
5+ years of digital Product Management or Marketing experience with a proven track record delivering industry leading products and solutions
5+ years of Email Marketing experience with proven track record of delivering successful campaigns
Experience managing development of digital content products for both web and mobile
Experience defining and detailing product requirements and launching products/functionality enhancements to meet customer needs
Collaborated with development resources to prioritize features in an agile-scrum process
Excellent interpersonal, communication, and presentation skills
Experience creating wireframes & mock ups to visually convey and inspire product ideas
Bachelor's Degree from an accredited, not-for-profit University or College
A track record of commitment to prior employers
Understanding of content management systems and editorial workflows
PREFERRED QUALIFCATIONS AND SKILLS
8+ years of digital Product Management experience with a proven track record delivering industry leading products and solutions
Residential Real Estate experience
Experience working in Salesforce Marketing Cloud and Google Analytics
A plus if you have worked on native iOS & Android apps
?This position offers a base salary range of $114,000 -$192,500, based on relevant skills and experience and includes a generous benefits plan.
WHAT'S IN IT FOR YOU
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing