PE-backed start-up, DoseSpot is a dynamic and innovative leader in the electronic prescribing software market, and its subsidiary, pVerify, is an industry leading insurance verification solution. We are on a hyper-growth curve at the intersection of the software and healthcare industries. We need great team members to capitalize on these opportunities and improve the healthcare experience for patients and doctors alike. DoseSpot and pVerify have an exciting opportunity to join a fun and growing team, benefit from strong market tailwinds, and be part of an exciting opportunity to ensure mission-critical prescriptions and verifications are delivered on time and without error.
About the Role: We are seeking a Growth Marketing Manager to help drive our demand generation efforts. This role reports to the Sr Director, Marketing and will work closely with Sales, Product Marketing, and other key stakeholders to leverage a broad spectrum of digital and traditional marketing methods. You will be pivotal in planning, building and executing omni-channel campaigns aimed at driving awareness, engagement, and demand for DoseSpot and pVerify products. Your expertise will be crucial in designing and delivering campaigns that align with our corporate marketing KPIs and achieve our strategic goals.
Your Responsibilities: Campaign Planning & Execution: Plan, build, and execute outcome-based omnichannel marketing campaigns to generate leads and strengthen the sales pipeline
Demand Generation: Implement and develop content for targeted demand generation campaigns, including digital marketing, email marketing, and content distribution, to generate and nurture leads
Events Management: Coordinate and manage the logistics of industry events, webinars, and trade shows, including vendor selection, scheduling, promotion, and on-the-ground execution in close collaboration with the sales team
Messaging & Positioning: Craft clear, compelling lead generation messaging and create aligned assets (e.g., landing pages, event materials, social media content) to effectively engage target audiences at various campaign touchpoints
Cross-Functional Collaboration: Work closely with the product management, sales, and creative teams to execute marketing initiatives that support sales objectives
Campaign Performance Monitoring & Reporting: Measure and analyze campaign performance, generating actionable insights and best practices to optimize ongoing campaigns. Regularly report key metrics and strategic impact to the head of marketing and executive leadership
Continuous Refinement: Develop and refine persona-based customer journeys, leveraging trends and insights to continuously optimize marketing strategies for better engagement and conversion
Budget Execution: Manage the marketing budget for your product segment, ensuring that resources are allocated effectively and spending aligns with the planned activities
Customer Engagement: Actively engage with customers and prospects during events, webinars, and other marketing activities to tell the DoseSpot & pVerify story
Qualifications: Education: Bachelor's degree in Business, Marketing, Communications, or a related field
Experience: At least 5 years of hands-on marketing experience, with a focus on demand generation, omni-channel marketing, and events management
Experience in health tech or a related industry is strongly preferred
Skills: Strong proficiency in digital marketing tools and platforms, along with the ability to identify other channels
Familiar with the lead process and ability to track KPI's on the process
Practical experience using marketing tools such as HubSpot, LinkedIn advertising, Google Ads RollWorks, WordPress or other like software/marketing platforms
Proven track record of developing and executing successful data-driven marketing campaigns that resonate with target audiences
Excellent communication, organizational and project management skills
Strong attention to detail and commitment to quality
Team player with strong collaboration skills
Self-motivated and proactive, with a strong sense of ownership and accountability for results
This Role May Not Be A Fit If: You prefer to have a structured role. This is a brand-new role in a start-up environment and we're looking for someone who is excited to wear multiple hats to drive the success of the Marketing team!
You're not excited about delivering work that has a direct impact to our revenue goals
You're not excited about building out new strategies that have not existed before
You prefer to utilize traditional growth marketing and demand generation ideas vs innovative and new ideas
Benefits & Perks: ??Remote work environment with flexible scheduling to encourage work-life balance
??Remote Team Offsite
??A generous leave package including flexible time off policy that encourages team members to take time off to relax and recharge; plus 13 paid holidays, paid sick leave, and paid parental leave
??100% paid premiums for health insurance for you and your family, plus a company funded FSA & HRA
??401(k) company Match plus an annual discretionary contribution
??One-time Workspace Reimbursement to help you optimize your remote workspace
??For more information on our benefits, please visit our benefits page.
DoseSpot is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
