Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.
Roles and Responsibilities: Partner with management to drive media agency planning and buying across the US.Work closely with media agency and department management in developing media briefs including budgets, audience strategy, and tactics across all linear/digital media touchpoints.Work closely with agencies to ensure media reporting is accurate and delivers actionable insight and optimizations in a timely manner.Assist with marketing ad fund management, monitoring monthly/quarterly financial accruals of all plans.Elevate performance analysis to leadership, distilling all measurable metrics into contextually relevant business impact.Develop and direct media testing roadmaps within media plans, with pointed focus on increasing revenue and driving innovation tied to overarching brand goals.Ensure optimal consumer experience across purchase journey where Media is a touchpoint, while working with internal stakeholders including Analytics, Digital, and Brand team.Maintain in-depth knowledge of media landscape and trends, championing bold and creative ideas.Provide Point of Views (POVs) related to potential partnerships or sponsorships when applicable.Ensure accurate and timely budget management across all media channels.Aid in developing local media efforts for future products releases and local franchisee support.Support ecommerce and data acceleration in partnership with internal teams (Digital, tech, analytics).Assist upper management in developing and implementing both long- and short-term strategies.Ability to coordinate with creative agencies on creative assets and accounts needs.Comfort owning and communicating directly with marketing leadership and cross-team leaders on questions/concerns and specific media initiatives.Helps evaluate timelines and manage day to day deliverables.Knowledge & Skills Experience with full funnel media campaigns. QSR knowledge is a plus.Understanding of all media channels and experience coordinating across multiple media disciplines.Ability to coordinate with creative agencies on creative assets and accounts needs.Ability to coordinate with multi-channel teams to design cutting-edge, strategic, and thoughtful integrated media plans across channels, with an emphasis on ecommerce.Comfort owning and communicating directly with other teams on questions/concerns and specific media initiatives.Experience with analyzing competitive landscapes, using reports from agency tools and compiling insights.Managing a large media budget and flowchart and spend documents.Drive media channel selection and be forward thinking on new opportunities.Qualifications: Bachelor's degree or equivalent experience.Minimum 3+ years of total media planning experience.Ideally familiar with Mediatools/Guideline - Nielsen Ad Intel, iSpot, Pathmatics, Web Analytics, Ad Servers, Media Research tools, etc.Must be very comfortable working with Microsoft office suite – Outlook, Excel, PowerPoint.Must be solution oriented, able to dissect information, see opportunities, preempt issues, and find solutions.Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present presentations.Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including company leadership, partners/vendors, field marketing, operations, analytics.Excellent organization skills: ability to prioritize and handle multi-tasking.Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. Why work here?Looking for high impact work in a fast-paced and ever-changing environment? Then you have come to the right place. RBI is consistently looking for individuals with a passion to learn and desire to make change.
Get In TouchIntroduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.
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