Position Information
Company : Potbelly Corporate
Position : Manager, Social Media
Status : Full Time
Shift : First (Day)
Req # : 9869561
Date Posted : April 03, 2024
Location : 111 N. Canal St., Chicago,
US,
IL,
60606
Job Category : Corporate
Salary: $85-100k plus bonus
Fully Remote in the United States, but candidate must reside in a Potbelly market, with preference for Chicago, IL.
Potbelly Sandwich Shops, where Good Vibes and Great Careers are a way of life!
Come Build the Potbelly Nation with us.
Potbelly got its start in 1977 as a small antique store that turned into a lines-out-the-door neighborhood sandwich shop.
Before you knew it, we were serving up delicious food in a fun environment at more than 400 shops across the United States.
We continue to wake up every day with one goal: Make people happy through good vibes and delicious craveable food.
GENERAL DESCRIPTION
The Manager of Social Media plays a critical role in leading the social strategy, social voice and social engagement for the brand.
This role will require a storyteller who is up-to-date on the latest social media trends as well as new platforms and features, engaging and connecting with the company's core audience.
A successful candidate will have a deep understanding of social media, with a proven track record of planning, delivering and reporting on a range of social media campaigns across various platforms and successfully building the organic social footprint for the brand.
FOCUS / RESPONSIBILITIES
Develop an effective Social Media Strategy to build brand awareness.
Plan, manage and execute social media vision to drive brand discovery and customer engagement via social media channels and team partnerships.
Produce high-quality written and visual content tailored to each platform.
Regularly visit Potbelly shops to capture impactful images to aid creation of engaging content.
Monitor the company's brand on social media and respond to comments and customer service issues.
Work with business partners and stakeholders to design and carry out brand social activity.
Work in partnership with the creative team to develop best-in-class social content.
Communicate regularly with internal stakeholders and teams to develop and apply learnings over time.
Maintain a deep understanding of social media metrics and data analysis.
Provide thought leadership and guidance for social media best practices.
Identify and track ongoing trends, as well as escalate any potential issues.
Other tasks, as required.
EXPERIENCE, EDUCATION AND BEHAVIORS
Bachelor's Degree in Marketing or related field.
5+ years of progressive experience in Social Media marketing and brand advertising.
Proven experience in setting social media strategy and content direction.
Possess exceptional social media marketing and project management skills.
Experience crafting engaging content, including compelling copy and impactful imagery.
Strong communication skills; ability to effectively communicate information and contribute innovative ideas.
Ability to handle confidential and sensitive information.
ESSENTIAL PHYSICAL FUNCTIONS
Ability to stand/walk for 10+ hours per day during marketing events.
Ability to travel as needed.
Must be able to engage in problem-solving skills to help identify and solve potential issues.
We're an equal opportunity employer.
All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
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