Position Overview FleishmanHillard is a global integrated communications agency delivering transformational outcomes for some of the world's biggest brands. The Washington D.C. office is seeking a PR professional with a background in and a passion for consumer lifestyle communications to work with collaborative teams on integrated programs encompassing both media and influencer relations, brand messaging, paid media integrations/sponsored content, social media, and more.
At FleishmanHillard you define it. We help you make it happen. Are you ready to join the team?
FleishmanHillard is intentional about using diversity, equity, and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We do not discriminate in any aspect of employment on the basis of any characteristic protected by law.
The Role Develop and execute strategies for national consumer media for campaigns, products/services and compelling trend stories. Must have strong relationships with consumer lifestyle media along with experience targeting different demographics, with an emphasis on Gen Z. Support the execution of high-quality campaign launches alongside opportunistic media programs, helping manage from conception to execution to placement. Assist in managing a series of paid editorial partnerships focused on sponsored content, helping to identify, vet and RFP partners, along with overseeing brief, content development and contractual needs. Partner with internal stakeholders to collaborate on integration of paid partnership social media assets, with an understanding of platform requirements and best practices. Work with senior members across the network to manage and execute integrated communications programs that embrace all areas of communications including product PR, branding, social media management, crisis/issues management, and media relations. Play a pivotal role in handling many of the day-to-day deliverables for the brand practice's account teams, including content creation and oversight as well as project and account management. Drive story idea development and work closely with media to shape and control communications that are in line with overall account objectives. Work with integrated teams to provide clients with seamless multi-channel solutions utilizing traditional PR, digital and social media platforms to deliver maximum performance and results. Qualifications 7-12 years of experience in developing and implementing communications programs, with an emphasis on public relations work for large consumer lifestyle and public sector clients. Agency experience is preferred. Experience managing paid product integrations, media partnerships or brand sponsorships with a focus on producing sponsored content, with an understanding of the process from RFP to AAR, and all points in between. Understanding of and passion for media, content, and creative and the details that go into taking a partnership concept from ideation, to implementation, and finally to market in a variety of forms – online, broadcast and social. Energetic, self-starter and resourceful problem solver – gets things moving and keeps them on track. High attention to detail with the ability to manage multiple ongoing activities. Depth of well-rounded experience in the consumer practice area, with proven success working with a variety of top-tier consumer long-lead publications, short-lead consumer media and national broadcast media, including national morning shows. Experience managing and coordinating projects with multiple work streams, including managing more junior team members, both directly and indirectly. Excellent writing abilities with extensive experience developing and editing high quality written materials, including media correspondence and story angles; and illustrating strong presentation skills. The ability to develop and generate support for strategic, comprehensive communications plans that apply creative tactics and use a variety of communication channels. Ability to illustrate a results-focused approach and commitment to going the extra mile for clients. Good interpersonal skills, can work effectively in a virtual team environment, negotiate approvals diplomatically, and maintain composure and quality under deadlines in a fast-paced environment.
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