TheAEM Content Authorwill support Citi's digital marketing automation and personalization effortsleveragingAdobe Experience Manager (AEM) to engage with new and existing customers/clients. By implementing AEMcontent, the specialist will support the execution of marketingcampaigns byauthoring,reviewingand publishing USPB Marketing collateral.The specialist will support the implementation of dynamic marketing content across multiplechannels, including meticulous focus on controls and required approvals to ensure flawless execution. This role will partner closely withMarketing Content Implementation Leads as well ascolleagues within the Marketing/IT/Digital organization.
Job Responsibilities
Coordinate with cross-functional teams like marketers, designers, developers, and business leads to authorand publishconsumer-centric digital experiences & campaigns inAEM
Operate in AEM daily to create content fragments, apply meta-data, building marketing assets using JIRA intake process.Develop deep trust-based relationships with key stakeholders by supportingMarketingstakeholders,providing analysis and recommendations throughout content lifecycle.
Collaboratewith marketing and design / creative leads to plan and launch A/B and multivariate marketing tests using automated testingtool.
Adhere to, and advance USPB Operating Model byidentifyingcontent and brandtrends to evolve and enhanceprocesses,validationsand controls.
Work cross-teams toidentifyrelated system or field needs to drive dynamiccontent;tagging and coding content and links for multi-channel tracking.
Ownday-to-dayassignments,independently create andmaintainproject schedules.
Lead discussions with business stakeholders to definecontentrequirements,identifyandsolutionimpediments, ensuring deadlines are met.
Identifymajor issuesand actionable opportunitiesby collaborating with Development Team andhelp designsolutions, andquantify potential impact.
Requirements
5+ years of digital marketing experience as a producerorprogrammanager in an agile marketing environment
4+ years of experience working in AEM and Digital Asset Management(DAM)
Deep knowledge of AEM as a product, its architecture, product lifecycle and a strong understanding of AEM build and deploymentprocedures
Experience with applying metadata to assets and governing refreshcadence
Experience workingwithAdobe Target and good understanding of Adobe Marketing Cloud technologies - designing and orchestrating marketing tests (A/B, multi-variate)
Demonstrated ability to communicate, collaborate and synthesize feedback across multi-disciplinary teams such as product, strategy, marketing and / or creativeteams
Demonstrated ability to own multiple projects simultaneously, prioritize and meetdeadlines
Experience with Jira, Confluence, and / or a Marketing workflow management tool (e.g.,Aprimo)
Excellent written and verbal communication skills to work across multipleteams
Ability todemonstratepartnership and a will to win while drivingsuccess
Proficiencyin Microsoft Office products
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Marketing Program Management------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
Wilmington Delaware United States------------------------------------------------------
Primary Location Full Time Salary Range:
$87,360.00 - $131,040.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Anticipated Posting Close Date:
Dec 12, 2024------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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