at Cengage Group in Wilmington, Delaware, United States
We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
What you'll do here: This role is responsible for marketing a portfolio of subject areas and products by collaborating closely with customer marketing, brand creative services, sales, and product team members. This role contributes this messaging and market knowledge-based prioritization information to the development of integrated marketing campaigns that align with corporate and portfolio goals to drive revenue, retention, and growth.
Essential Duties and responsibilities: + Acquire and use strong market and customer understanding to analyze business results and iterate portfolio marketing strategies and tactics.
+ Collect and analyze market and sales data to ensure efforts are aligned with opportunity and revenue potential.
+ Build and execute, with Sales Learning and Development team, internal training materials for the sales team on key products and capabilities with a focus on needs-based, competitive advantages.
+ Write, coordinate, monitor, and maintain postings of sales tools and communications to our internal playbook.
+ Collaborate with our Customer Marketing Advocacy and Content and Creative teams to create and use customer stories as effective sales tools (case studies, success stories).
+ Define and deliver, in collaboration with customer training, technical writing, and platform product teams, customer-facing product education and support materials.
+ Facilitate the execution of subject area f
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