JOB SUMMARY The Multimedia Strategist (Media Producer 1) within the Global Communications and Marketing unit communicates, supports, and enhances theoverall marketing goals of the University, the Office of Global Affairs, and its respective units. The incumbent manages the UConn Global identity consistent with University Communications' branding standards across a variety of digital and print media formats. In addition, this role includes performing some administrative duties for the organization.
DUTIES AND RESPONSIBILITIES Assist with the development and implementation of a social media strategy after conducting competitive research, platform determination, messaging, and audience identification. Plan, create, publish, and share new content (including original text, images, video, and code) daily that builds meaningful stakeholder connections, increases brand awareness, and encourages community members to engage with the UConn Global and respective units. Assist with office management duties through directing workflow and coordinating and monitoring the processing of necessary paperwork and maintenance of records and filing system. Serve as a consultant and resource to staff in areas of identity management and branding to assist with the development and implementation of a social media strategy, after conducting competitive research, platform determination, messaging, and audience identification, including graphics and templates for Global Affairs units. Coordinate a variety of data processing functions central to the department needs; schedules and produces routine computer reports. Collaborate with Global Affairs' units to develop social media campaigns and provide support to other media staff to ensure thesuccessful completion of assigned projects and to meet production schedules. Write, edit, and proofread copy, checking for facts, analysis, grammar, and readability, and submit to supervisor for approval. Compile data and prepare statistical reports used to monitor or assess department activities, programs, and services or project future needs. Stay up to date with the latest social media best practices and technologies. Set up and optimize UConn Global pages within each platform to increase the visibility of our social content. Monitor SEO and stakeholder engagement and suggest content optimization. Moderate user-generated content in line with the moderation policy. Create editorial calendars and syndication schedules. Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns. Participate in training sessions, workshops, staff meetings, and University-wide events. Perform related work as required. MINIMUM QUALIFICATIONS Bachelor's degree in arelated field. Two years of related experience. Excellent communication skills, data organization/management, and attention to detail. Ability to manage multiple projects independently. Proficiency with Microsoft Office, Canva, social media scheduling platforms, and social media platforms. Ability to work with minimal supervision and meet deadlines. Comfortable forging relationships in person and electronically. The ability to consistently follow up with others and work with diverse professional groups is essential. Experience working across cultures and within various levels of an organization. PREFERRED QUALIFICATIONS Two years of experience in social media, with a focus on subscription/follower growth. Experience using analytics tools to identify trends and communicate insights. Experience in organic and paid, with advanced knowledge of paid in primary social platforms. Experience supervising student workers. APPOINTMENT TERMS This is a full-time, permanent position. The University offers a competitive salary, and outstanding benefits, including employee and dependent tuition waivers at UConn, and a highly desirable work environment. For additional information regarding benefits visit:https://hr.uconn.edu/employee-benefits-overview/. Other rights, terms, and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).
TERMS AND CONDITIONS OF EMPLOYMENT Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.
TO APPLY Please apply online athttps://jobs.hr.uconn.edu/en-us/job/498701/multimedia-strategistto upload aresume, cover letter,and contact information forthree (3) professional references. This job posting is scheduled to be removed at 11:55 p.m. Eastern time on November 20, 2024.
All employees are subject to adherence to the State Code of Ethics which may be found athttp://www.ct.gov/ethics/site/default.asp.
All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community. The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee's unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. The University of Connecticut is an AA/EEO Employer.
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