Paid Media Specialist Responsibilities include, but are not limited to:
Develop and manage the execution of highly impactful paid advertising campaigns to drive customer acquisition and ticket revenue for Live! Hospitality & Entertainment's brands. This includes all self-service platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, etc.).
Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting.
Partner closely with other members of the Digital Marketing team on creative development process, including
Oversee performance and optimization to analyze key metrics to improve tracking, attribution and overall data access to analyze key metrics, including ROI.
Collaborate with field marketing teams and senior leadership to define campaign goals, budget allocation, and KPIs.
Provide complete performance reporting and analyze campaign trends and data to provide actionable insights and recommendations.
Create best practice guides for field marketing teams and reports for leadership on issues such as, performance insights, key metrics and actionable recommendations.
Test and learn across new and existing platforms, conducting deep analysis to uncover new opportunities for customer acquisition and drive revenue growth.
Paid Media Specialist Qualifications
Bachelor's degree in marketing, advertising or media related field
Minimum of 4+ years in digital marketing experience with knowledge of paid media channels (Paid Social, Display, etc.).
Experience with campaign execution and a strong understanding of digital marketing ecosystems including Self-Service Advertising Platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, X). Pay-Per-Click, Display, Video is a plus.
Experience building, executing and scaling cross-functional marketing
Results oriented, with the ability to be objective and measure
Experience with writing text ad copy, A/B testing and monitoring
Pixel and event installation in social platforms and landing
Experience managing multi-million dollar paid media
Advanced Microsoft Excel skills, including the ability to work with large data sets & pivot tables to clearly communicate insights.
Strong analytical skills with the ability to interpret social media metrics and translate them into strategic
Exceptional project management skills with a proven record of successful campaign execution
Experience in the entertainment, festival, and/or hospitality industries preferred
Agency experience is a
Excellent communication and presentation
The Paid Media Specialist position requires the ability to perform the following:
Frequently standing up or moving within and outside of the facility
Carrying or lifting items weighing up to 25 pounds
Handling objects (pens, pencils, paper, etc.), products and equipment.
Bending, stooping, kneeling.
