About knownwell Meet knownwell, weight-inclusive healthcare for all. Join a dynamic company that is changing the way care is delivered to patients with obesity. knownwell is a weight-inclusive healthcare company offering metabolic health services, primary care, nutrition counseling and behavioral health services for anyone of any size. Our hybrid model allows for both in-clinic and virtual care to bring support to patients where and when they need it. To learn more about our recent Series A funding, led by Andreessen Horowitz, please check out this article. To achieve our ambitious goals, we're looking for a Performance Marketing Director to join our Growth team. This role will be critical for bringing patients to knownwell. This role will take point on all things related to performance marketing including paid channels, SEO, on-page conversion, etc.
The candidate that will achieve the greatest success will be a strong marketing leader with extensive experience acquiring customers for DTC brands and services. This candidate will build a team over the coming year.
\n Responsibilities Develop and own the performance marketing strategy to drive highly efficient patient acquisition, retention, and engagementPartner with the external marketing agencies to execute and refine paid media campaigns across digital channelsEstablish KPIs, benchmarks, and frameworks to measure and optimize campaign performance effectivelyLaunch, manage, and optimize multi-channel marketing campaigns, focusing on platforms such as Google Ads, Facebook/Instagram, Tiktok and other performance-driven networksA/B test ad creative, messaging, targeting, and bidding strategies to continuously improve ROIMonitor and report on campaign performance, providing actionable insights to maximize efficiencyDevelop creative tactics to 'growth hack' driving SEO and organic acquisitionDrive all efforts on other traditional and non-traditional channels which may include direct mail, out of home, affiliate, etc.Develop a roadmap for scaling the performance marketing function, including hiring and managing a high-performing team over timeBring onboard contractors and other support resources as needed, i.e. copywriter, design, photographer, videographer etc.Mentor and lead new team members, fostering a collaborative and innovative cultureManage and allocate the performance marketing budget efficiently to maximize returns with a careful eye towards managing CAC and ROI.Provide regular forecasts and updates to leadership, ensuring alignment with business goals RequirementsBachelor's degree in Marketing, Business, or a related field7+ years of experience in performance marketing, with a strong focus on DTC customer acquisitionExperience at a DTC healthcare delivery company is a plusProven track record of successfully managing and scaling paid media campaigns across major platformsStrong analytical skills with expertise in marketing analytics tools (e.g., Google Analytics, Tableau)Experience working with or managing external agenciesAbility to thrive in a fast-paced, entrepreneurial environment with minimal oversight
\nWe offer a competitive salary, comprehensive benefits package, and the opportunity to be part of a purpose-driven organization that is dedicated to making a positive impact on the lives of patients. If you are an ambitious and experienced marketing leader who is passionate about transforming healthcare and creating meaningful change, we invite you to apply and join our dynamic team.
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