Performance Marketing Manager, EnterpriseAtlanta, GA
About Relay Payments Relay Payments is building a modern digital payment network to revolutionize the trucking and logistics industries. Trusted by more than 400,000 drivers, 100,000 carriers, and 2,000 truck stops nationwide, Relay has brought efficiency and automation to an industry historically reliant on cash, checks, and cards. Relay has joined forces with industry leaders like Pilot Company, Maverik, Schneider, Coyote Logistics, Lineage Logistics, and others to provide secure, reliable over-the-road transactions. Founded in 2019, our Atlanta-based fintech includes more than 150 team members and has won awards for product innovation, customer service, and organizational culture.
About The Role Relay Payments is seeking a Performance Marketing Manager, Enterprise, who will be critical in shaping and executing our marketing strategy. As an expert in reporting and pipeline analysis, you will have the opportunity to optimize campaigns across various stages of the sales funnel, ensuring that every initiative you lead delivers measurable impact.
In this role, you'll take ownership of our ABM campaigns, partner marketing efforts, and the high-profile NASCAR sponsorship. You will work closely with sales reps to create synergy between sales and marketing, driving results that elevate our enterprise segment to new heights. Reporting directly to the CMO, you'll have a seat at the table in driving Relay's enterprise marketing strategy and significantly impacting the company's growth.
Develop and execute ABM campaigns targeted at enterprise carriers.Collaborate closely with sales teams to ensure seamless integration of marketing campaigns with sales efforts.Analyze and report on campaign performance across the sales funnel, providing insights and recommendations for continuous improvement.Own the strategy and execution of marketing initiatives that support enterprise segment growth.Manage the marketing aspects of high-profile sponsorships, including the NASCAR sponsorship.Lead and optimize partner marketing initiatives.Stay current with industry trends, competitive landscape, and customer insights to inform marketing strategies.About You 5+ years of performance marketing experience with a strong focus on ABM strategies for B2B accounts.Skilled in collaborating with sales teams to optimize territories and surface relevant accounts using intent data.Proficient in Salesforce reporting, delivering insights that enhance sales and marketing alignment.Organized, strategic, and disciplined in campaign execution.Proven track record of measuring and improving campaign effectiveness at every stage of the funnel.Experienced in creating and executing integrated marketing campaigns across multiple channels.Familiar with the sales cycle and effective marketing communication strategies.Willingness to experiment and adapt strategies based on data.Our Core Values Invent the Future - We embrace the spirit of invention and the idea that there's always a better way.Own the Work - Our work is a source of personal pride and fulfillment.We're in it Together - We're all in, committed to our shared ambition and vision.Why Relay Payments This is a game-changing chance to join one of Atlanta's best-funded fintech start-ups.We are generously sharing equity in the company - everyone's an owner!We invest in your future with our 401K match program and personal/professional development funds.Do what's best for your mental, physical and emotional health with our "Be Reasonable" PTO policy.We offer competitive benefits including medical, dental and vision insurance.Relay Payments is an equal opportunity employer. All employment decisions are made without regard to any classification protected by federal, state or local law.
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