About the Company Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents' lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role As a Product Leader at Flow, you will spearhead our portfolio of branded digital products, including websites, e-commerce, and experiential content offerings. You will drive the vision and execution of category-defining digital experiences that seamlessly integrate our physical and digital touchpoints. Working directly with executive leadership, you will shape the strategic direction of our digital presence while maintaining an unwavering commitment to exceptional design and performance standards. In this role, you will collaborate with our internal studio, operations, and performance marketing teams to deliver high-impact digital experiences that drive business growth. You will partner directly with engineering and product design to deliver and continuously iterate our experiences to maintain their category leading presence. The ideal candidate combines strategic vision with hands-on execution capabilities, thriving in a fast-paced startup environment where velocity and excellence are equally valued.
\n Responsibilities Define and execute the product vision and strategy for Flow's digital brand portfolio, ensuring alignment with company objectives and brand standardsLead the development of comprehensive product roadmaps that balance innovation, performance optimization, and business impact across all digital touch pointsDrive cross-functional collaboration between executive teams, internal studio, engineering, operations, and performance marketing to deliver cohesive digital experiencesEstablish and optimize key performance metrics, focusing on conversion optimization, user engagement, and business growthChampion user-centric design principles and ensure consistent, premium brand experiences across all digital platformsMentor and develop product managers while fostering a culture of innovation and excellenceOwn strategic partnerships with technology vendors and external partners to enhance our digital capabilities Background8+ years of product management experience, with demonstrated experience delivering products in high growth environmentsProven track record of launching and scaling premium digital experiences, particularly in e-commerce or branded contentDeep understanding of conversion optimization, analytics, and performance marketing principlesStrong portfolio demonstrating successful delivery of visually striking, high-performing digital productsExperience leading and mentoring product teams in a fast-paced, startup environmentExcellence in cross-functional leadership, with demonstrated ability to influence and align diverse stakeholdersStrong technical acumen with experience in modern digital platforms, analytics tools, and development methodologies Technical Skills Proficiency in modern product development tools (JIRA, Confluence, Figma)Understanding of e-commerce platforms and content management systemsExperience with analytics platforms (Google Analytics, Snowflake) and A/B testing frameworksKnowledge of modern web technologies and patternsFamiliarity with UX research methodologies and tools What Sets You Apart Experience building category-defining digital experiencesTrack record of driving significant improvements in conversion rates and user engagementHistory of successful collaboration with creative teams and brand stakeholdersEntrepreneurial mindset with proven ability to execute in ambiguous environmentsStrong appreciation for design excellence and attention to detailNo ego, willing to get as hands on as possible to drive the team to deliver
\nBenefits • Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Access to HSA-compatible plans
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.