Product Marketing Lead

We're looking for a strategic, growth-oriented Product Marketing Lead to accelerate the adoption and growth of Gusto. This will be a senior individual contributor role.Here's what you'll do day-to-day:Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging.Deliver Go-to-Market Strategy and Campaigns:Use insights on how to reach target customers across their buying journey to design go-to-market strategies that hit metrics that matter, including leads, adoption and revenue targets. Work closely with Revenue teams (Sales, Marketing, Revenue Operations) to plan and execute GTM campaigns. Strategy and Planning:Partner with cross-functional teams to drive strategy, goal setting, and execution. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.Here's what we're looking for:7+ year track record of success driving product B2B SaaS marketing strategies and go-to-market programs of significant scale (e.g., over $100M in annual revenue) and launching and scaling products or markets.5 - 8+ years in PMMExperience using customer insights and data to inform segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and go-to-market plansExceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teamsStrategic thinking combined with a "roll up the sleeves" doer attitudeOur base salary cash compensation range for this role is $123,000 to $185,000 in Denver and most other remote locations, and $148,000 to $215,000 in San Francisco and New York City. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above. We're hiring for multiple roles at two levels which is the reason for the large range in compensation.