Senior Data AnalystSan Francisco, CA
At Rothy's, we know there's a better way to do business, and it starts by putting the planet and its people first. More than 200 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel.
Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don't compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.
At Rothy's, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day.
About the Team:Our Data Analytics team has that incredible ability to distill the complex into the essential. From analyzing business trends to providing an in-depth look at consumer behavior, this team takes data and numbers—and transforms them into meaningful insights. The important work that these analytical minds spearhead is essential to the business, helping us determine the best path forward.
Looking for an opportunity to thrive and flex both your analytical skills and strategic knowledge at a thoughtful, sustainable growth company? Rothy's is looking for a Senior Data Analyst to support the Acquisition and Retention teams.
The Senior Data Analyst will work closely with these teams to analyze the customer product journey, cohort customer performance, and multi-channel paths. For this role, success will come through analyzing and informing our marketing strategy - from structuring and informing the best way to gauge marketing performance to uncovering insights on customer segmentation and personalization.
What You'll DoEnsure data quality and accuracy for performance metrics by developing and maintaining robust analytical processes across various reports and dashboardsBuild, enhance, and maintain dashboards in Looker to meet analytical needs across the company, ensuring all teams have access to relevant, actionable insightsConduct detailed analyses of marketing, financial, and performance metrics to support accurate reporting and drive key business decisionsTranslate analytical findings into clear, cohesive presentations for leadership teams and other stakeholders to support data-driven decision-makingDevelop innovative analytical approaches to evaluate and improve strategy performance, proposing new methodologies as neededCollaborate with User Acquisition and Retention teams to monitor and report on channel performance, ensuring alignment with company goals and strategiesProvide actionable insights into customer Lifetime Value (LTV) by analyzing purchase behavior, email, and social interactions, helping shape future marketing and retention strategiesParticipate in monthly business performance reviews by delivering insights on LTV, retention metrics, and campaign performance, offering key recommendationsUtilize advanced analytics techniques, including mixed media modeling, customer path analysis, and channel testing, to support marketing spend optimization and creative strategy enhancementsAdvocate for data-driven decision-making by empowering teams to utilize Looker dashboards effectively, providing training and support as neededYou have:6 or more years of data analysis experience in the ecommerce spaceTraining/education in Business Analytics, Information Systems, related field or equivalent experienceTechnical skills including: Proficiency in SQL, with the ability to write complex queries and optimize performanceExtensive experience in building dashboards and reports using Looker (required)Strong Excel and Google sheet skills for data manipulation and analysisExperience with statistical modeling tools like PythonFamiliarity with Google Analytics and Amplitude for analyzing site performanceExceptional quantitative and analytical skills, with a passion for data-driven decision-makingSelf-starter with the ability to work independently and collaborate effectively across teamsStrong problem-solving skills, with the ability to transition between detailed data and high-level insightsExcellent communication skills, and are capable of crafting data stories that resonate with diverse audiencesOur benefits:Generous paid time off401k matchingComprehensive health plans for you and your familySupplemental mental health benefitsMonthly wellness reimbursementEmployee Discount Program!Pay range:$128,000 - $150,000 annually
Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.
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