Driving Infinite Possibilities Within A Diversified, Global Organization
Senior Director - Brand Marketing
The future is what you make it! When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers, and doers who make the things that make the future. That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings safe, and even making it possible to breathe on Mars.
This is a rare opportunity to contribute in helping Honeywell build a future and become one of the most recognized brands in the world while delivering on its commitment to Diversity and inclusion, societal equity, and environmental improvement. Already a Fortune 100 company, you will lead our efforts in designing and maintaining Honeywell and its brand assets across the industries.
Key Responsibilities
Lead a team that oversees Honeywell's brand, creative, visuals, events, branding in customer experience centers.
Create and execute a multi-phased plan to expand our brand among customers, shareholders, and new business opportunities and initiatives.
Collaboration with cross-functional teams and strong leadership skills will be key in launching new products and initiatives.
Develop a strategy to incorporate our brand promise and pillars across all customer-facing marketing and communication channels.
Work with cross-functional teams in the campaign planning process to ensure consistency in use of brand and its positioning.
Manage (and govern) our Brand Guidelines across the company.
Directly manage and develop a global team and budgets; and matrix leadership and management.
Direct agencies and contractors related to brand activities.
Operational Excellence – constantly improving scale, optimization, and productivity.
Coach and train Honeywell employees about the brand.
Partner with Analytics to deepen understanding of our customer and factors that build trust and brand affinity and the tools to measure, analyze, and optimize efforts and identify impact and opportunities for brand improvement.
You Must Have
10+ years of working in a fast-paced, high-volume corporate or agency environment.
10+ years of experience in brand marketing and strategy, advertising and/or marketing planning along with proven demand-generation and campaign execution.
Experience and familiarity with key marketing platforms and tools, including Adobe, Workfront, Salesforce, and Marketo.
WE VALUE
Fortune 500 work experience in marketing.
Bachelor's degree in business or marketing.
Ability to thrive within an organization with a degree of ambiguity and fast pace; organizational aptitude and ability to multi-task and manage a high-volume, high-visibility function.
3 years managing a global brand.
Creative thinking and problem-solving abilities.
Strong leadership and team management skills.
Ability to adapt to changing market trends.
Experience managing a decentralized, global team.
A "win and have fun" and inventive spirit and approach to work and projects.
A commitment to shared success.
Additional Information
JOB ID: req453475
Category: Marketing
Location: 855 S Mint St, Charlotte, North Carolina, 28202, United States
Exempt
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
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