Senior Manager, Brand Comms (US Sports - Football) Purpose: Drive the development and implementation of integrated marketing campaigns for key US Football initiatives across players, partners, moments and product campaigns.
Key Accountabilities:
Lead in the development and execution of key initiatives and campaigns with a focus on coordinating the final execution and delivery of advertising and digital media materials in partnership with internal and external agency partners.Manage timelines, budgets and communication flow amongst the cross-functional team to ensure all team members are informed on latest updates and deadlines.Maintain an updated status report on all marketing elements with clear action items and deliverables and follow-up with cross-functional team members as needed to ensure all project elements are on track.Coordinate campaign recaps and postmortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing.Track and reconcile all project budgets, estimates and invoices.Lead and facilitate digital/retail activation toolkit development and deployment for Trade partners.Create and maintain presentation materials (PPT, images, videos, etc.) to support internal and external campaign updates and sell-in meetings.Build and maintain an archive of campaign and category creative tools and act as "go to" for the cross-functional team for sourcing those tools.Maintain an in-depth knowledge on trends impacting the target consumer and be the voice of that consumer within the cross-functional team throughout the development of the marketing programs.Coach and develop direct report on both technical marketing skills as well as leadership competencies.Present key communication concepts and plans to both internal and external audiences.Key Relationships:
NAM Category Brand Communications Teams.External Partners / Key Accounts.Knowledge Skills and Abilities:
Proven people leader with a passion for team development.Strategic thinker with the ability to communicate category vision and execute the plan.Passion for sports, familiarity/expertise with US Football a strong benefit.Understanding of consumer behavior, brand building, demand creation and campaign planning.Understanding of an ever-changing marketing landscape.Experience in writing detailed and informative briefs, managing feedback through to approval and execution.Solid project management, process and organizational skills with a heightened attention to detail.Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines.Ability to exercise independent judgment and decision-making skills.Excellent verbal and written communication skills.Proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook).Qualifications (Minimum required education and experience):
Degree in marketing, advertising or related field required. Master's Degree / MBA a plus.Minimum six (6) years of marketing-related experience.Minimum three (3) years of people leadership-related experience.Digital and/or communications experience preferred.Fluent written and spoken English language skills.*Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
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