Senior Marketing Business Analyst with AI/LLM REMOTE Nationwide 22 Months Contract Overview: The Senior Marketing Business Analyst is responsible for engaging with s marketing organization to develop prioritized AI/ GenAI use cases. This role works to understand business needs, research industry technology trends, and gather service requirements to maximize delivery of business value all while translating into requirements that can be used to design and develop solutions and estimates. The Senior Marketing Business Analyst develops business case documentation to ensure benefits align to objectives. Required Qualifications & Skills: Bachelor's Degree in the field of Information Technology, Business, or similar field; plus 5 years of experience Or Master's degree in the field of Information Technology, Business, or similar field; plus 3 years of experience Solid understanding of the marketing function and experience working with marketing teams to translate business needs into technical solutions, with a focus on digital strategy, customer insights, and campaign performance. In-depth understanding of SEO and Generative AI techniques, including the ability to utilize AI models for keyword analysis, content optimization, and automated insights to drive effective SEO improvements. Practical experience as a BA for data lakehouse solutions and technical data platform . data products Knowledgeable about Snowflake and different vector store technologies Experience in applying business analysis techniques, such as information gathering methods, requirements documentation, process modeling and process mapping. Understanding of all stages in a project lifecycle and delivery approaches. Knowledgeable in Generative AI/ LLMs and its applications in business processes. Understanding of Machine Learning & AI Concepts Familiarity with Generative AI techniques. Ability to understand, analyze, and interpret data Strong business acumen to understand business processes and business problem statements Excellent communication and interpersonal skills Ability to work in a fast-space environment Strong analytical thinking and problem-solving skills Familiar with various use cases for Generative AI in the market Understanding of specific GenAI tools is a plus. Compensation: The estimated pay range for this position is USD $83.00/hr – 88.00/hr and is an Exempt role. Exact compensation and offers of employment are dependent on circumstances of each case and will be determined based on job-related knowledge, skills, experience, licenses or certifications, and location. Benefits: We offer comprehensive benefit options which vary depending on role, location, and employment type. The Talent Acquisition Partner can share more details about compensation or benefits for the specific role during the hiring process.