Senior User Acquisition Manager

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
We are looking for a Senior User Acquisition Manager to join the EA Mobile Growth Organization.
ResponsibilitiesFunctional expert in media buying and user acquisitionWork with UA Leadership to execute on and lead UA performance for EA Mobile's top titlesLead team ideas and innovation through ambiguous industry changes, i.e. privacy, measurementNurture advertising partner relationships to strengthen EA's standing within the partner's development roadmapAlways want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testingTake ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partnersRequirements4+ years of experience in mobile media buying / user acquisition / performance marketingExperience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formatsExperience inspiring team members at any level to achieve at an levelBA/BS Degree in marketing/finance or equivalent Quantitative fieldExperience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Snapchat.Experience working in a metric-driven role focused on return on investmentPassion/knowledge for video gamesKnowledge of Excel, SQL and Microsoft office / google applicationsWorking knowledge and familiarity with coding languages like Python or HTMLComfortable managing multi million dollar budgetsThis job is for you if...You want to be part of an elite data-driven mobile marketing unitYou want to be part of building technology to help us improve the mobile advertising landscapeYou have an investor's mindset and want to share your knowledge with others
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