**Job Title:** Social Media Manager - Remote Work
**Company:** HP
**Location:** Washington, D.C., US
**Job Type:** Part-Time
**Seniority:** Associate Level
**Years of Experience:** 4
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### Job Description
HP is seeking a motivated and resilient Social Media Manager to join our dynamic team in Washington, D.C. This part-time position allows for a flexible remote work environment, enabling you to collaborate with colleagues from around the globe. As a Social Media Manager, you will drive HP's social media strategy, enhance our brand presence, and engage with our audience effectively across multiple platforms.
#### **Key Responsibilities:**
- **Content Creation & Management:**
- Develop, curate, and manage published content (images, video, written content) across various social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Collaborate with graphic designers and content creators to produce engaging and appealing content that resonates with our target audience.
- **Social Media Strategy:**
- Assist in developing and refining HP's social media strategy to align with overall marketing goals and objectives.
- Conduct market research and competitive analysis to identify opportunities and trends in the digital space that can enhance our social media outreach.
- **Engagement & Community Management:**
- Foster online community engagement by responding to comments, questions, and messages in a timely and professional manner.
- Monitor social media conversations and feedback to gauge audience sentiment, tackling issues as they arise and implementing proactive solutions.
- **Analytics & Reporting:**
- Utilize social media analytics tools to measure and report on performance metrics (engagement, reach, conversions, etc.).
- Analyze campaign performance and provide recommendations based on data insights for continuous improvement.
- **Collaboration & Coordination:**
- Work closely with cross-functional teams, including marketing, PR, and product development, to ensure a cohesive brand message and promotional effort across platforms.
- Organize social media campaigns and initiatives, ensuring timely project completion and alignment with department goals.
- **Crisis Management:**
- Assist in monitoring and managing social media crises. Develop strategies to mitigate negative feedback or PR issues in a proactive manner.
- **Trend Monitoring:**
- Stay updated on the latest trends in social media and digital marketing, ensuring HP remains at the forefront of industry changes.
#### **Requirements:**
- **Education & Experience:**
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- Minimum of 4 years of professional experience in social media management or digital marketing.
- **Technical Skills:**
- Proficient in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms (Google Analytics, Facebook Insights).
- Understanding of SEO, content marketing, and branding principles.
- **Personality Traits:**
- **Motivated:** A self-starter who takes initiative and demonstrates a proactive attitude in achieving results.
- **Resilient:** Able to maintain a positive approach in the face of challenges and adapt to rapidly changing environments.
- **Soft Skills:**
- **Analytical Skills:** Ability to interpret data and analytics to make informed decisions and optimize campaigns.
- **Critical Thinking:** Strong problem-solving skills to navigate challenges and develop innovative solutions.
#### **Benefits:**
- Retirement plan
- Exciting travel opportunities
- Parental leave
#### **Working Environment:**
Join a collaborative virtual team that fosters a global village mentality, allowing you to connect with and learn from colleagues worldwide. HP values diversity and inclusion, promoting a supportive culture that empowers every employee to contribute their unique perspectives.
#### **Application Deadline:**
Please submit your application by ******** .
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**Equal Opportunity Statement:**
HP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
