Sr. Director of Marketing - Country Crock BrandHackensack, NJ, US
About Upfield We are the largest plant-based company in the world, and we believe in doing what's right for our people, our customers and the planet. At Upfield, our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you and our planet; and with packaging that's free from plastic. We've got iconic brands like Country Crock, Violife, and Imperial that people all over the world know and love. We've been a trusted category leader since 1871 and yet we feel like we're only just getting started. Performance, Passion, and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners, and our world.
We are a highly entrepreneurial fast-paced team running a multi-billion business across 60+ countries with the mindset of a start-up! We are agile, creative, fast-to-market, and obsessed with customers and consumers.
Your Role and Focused Workstreams Leadership of the US flagship brand, Country Crock. Responsible for brand strategy, positioning, innovation, and activation. This includes managing the core spreads business but also the launch of a new sub-brand that will extend across 5 categories. Also responsible for leading one of the four US must-win battle workstreams, focused on Country Crock and expected to deliver the majority of value creation for the US business over the next 3 years.
Responsibilities Champion the "Bring the Country In" positioning, building disruptive creative with distinctive assets that the brand can own over time.Lead development and execution of Country Crock brand communication strategy and media plan.Manage relationships with external creative agency partners, building consistent look & feel across all media platforms.Develop robust Business Cases for Innovation projects as well as the long-term forecast for the total brand.Lead gatekeeping implementation of key innovation projects, ensuring flawless execution at all customer and consumer touchpoints.Own the Country Crock Masterbrand Brand P&L and manage total A&P.Work with Shopper Marketing team to ensure the brand communication strategy is executed at the Customer Level.Monitor and analyze market and competitor performance/activities in order to proactively recommend changes to the annual plan improving growth and competitiveness.Lead cross-functional project teams and work closely with Sales Development to ensure alignment and consistency in go-to-market strategy.Develop compelling trade stories for Customer Teams to help secure listings and support for key initiatives.Skills and Experience Required Minimum 10 years CPG industry Brand Marketing experience (preferably Food)Minimum of 5 years running the full Brand and P&L over 100 Million DollarsExcellent project management experience and ability to lead others and drive a growth mindsetSeasoned creative development and agency management experienceHigh emotional intelligence with strong organizational strategic influencing skillsYour Personal Power! At Upfield, we want you to bring your ideas, your motivation, and your desire to succeed! This part of the role is up to you to complete.
Mission Statement At Upfield, our purpose is clear: Making people healthier and happier with great-tasting, healthy, and natural plant-based products which are good for our planet!
If you are an entrepreneur at heart and have a passion for winning, a strong understanding of the FMCG business, and would like to join us, apply and speak to one of our Talent Matchmakers!
Compensation range: Base salary $190K to $240K, based on experience, expertise, and other legitimate, non-discriminatory factors. Position includes annual bonus opportunity and other competitive health and welfare benefits.
What's next If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date; we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace; we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
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