Visa is focused on enhancing its marketing campaign effectiveness through the development and implementation of measurement methodologies and processes. The role involves collaborating with internal stakeholders and third-party vendor teams to ensure accurate measurement across marketing campaigns. The candidate will also be responsible for creating automated solutions to streamline these measurement processes. The goal is to align data insights with business objectives to drive actionable recommendations.
Required Qualifications and Skills A bachelor's degree is required, with a preference for candidates holding an MBA or a relevant master's degree in fields such as Statistics, Computer Science, or Engineering. The role necessitates over eight years of industry experience in analytics and CRM, including campaign execution. Proven expertise in advanced analytics and statistical modeling techniques is also essential, along with hands-on experience manipulating large datasets using various tools. Candidates should demonstrate excellent project management, organizational skills, and the ability to translate complex data insights into actionable business language.
Disclaimer: Job and company description information and some of the data fields may have been generated via GPT-4 summarisation and could contain inaccuracies. The full external job listing link should always be relied on for authoritative information.
Visa is a world leader in digital payments, facilitating more than 215 billion payment transactions between various parties across over 200 countries and territories each year. Their mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. By including everyone everywhere, Visa believes in uplifting everyone everywhere. Working with Visa means contributing to a culture that embraces identity and purpose, ensuring that the work has a direct impact on billions of people globally by unlocking financial access and enabling the future of money movement.
#J-18808-Ljbffr