Vice President, Marketing Data Science & Analytics About the Company Innovative provider of marketing & advertising services
Industry
Marketing and Advertising
Type
Privately Held
About the Role The Company is in search of a Vice President for Marketing Data Science and Analytics.
The successful candidate will be responsible for providing executive leadership in the design, implementation, and execution of measurement solutions that enhance the performance of media programs, websites, and marketing initiatives.
This role requires a tenured professional with a strong background in digital marketing, data science, and measurement, including expertise in media measurement, Google Analytics, database marketing principles, and statistical modeling.
The Vice President will also lead a team of analysts, mentor them, and be involved in executive-level conversations to recommend and evaluate the best approaches to data-driven marketing.
Applicants for the Vice President position at the company should have a minimum of a Bachelor's degree in a relevant quantitative field and at least 8 years' experience in reporting and analytics, with a focus on marketing and advertising.
The role demands a deep understanding of the media landscape, site analytics, attribution, and CRM systems, as well as experience with digital marketing analytics software and analytical tools.
The ideal candidate will have a proven track record in a services industry, such as an agency or consulting, and be adept at leading statistical and database marketing efforts.
Strong project management, attention to detail, and time management skills are essential, along with a working knowledge of analytical software platforms and database querying tools.
The role is suited for a professional with a passion for industry trends, a wealth of curiosity, and a commitment to driving business performance through data-driven insights.
Travel Percent
Less than 10%
Functions MarketingData Management/Analytics