Company Description
As one of the world's premier entertainment portfolios, NBCUniversal International Networks & Direct-to-Consumer delivers quality content and compelling brands to over 160 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific.
Delivering a full range of entertainment experiences to local audiences across the globe, the unique brands include UNIVERSAL TV, SYFY, E! Entertainment Television, 13TH STREET, DIVA, Studio Universal, Telemundo, Bravo and DreamWorks. Universal+ aggregates the group's brands on affiliate platforms, offering subscribers both live programming and an extensive range of compelling VOD content, including territory premieres and full boxsets, available all in one place.
NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
Job Description
This Vice President of Marketing is responsible for the strategic vision and tactical execution of promotional efforts within the distribution chain of partners to drive value for the NBCUniversal portfolio and to assist the SVP of Affiliate Relations, Mktg & Creative in leading the company towards Direct-to-Consumer (DTC) initiatives.
The VP of Marketing will lead the regional marketing team, digital, brand, marketing operations and growth marketing team in driving a full end-to-end marketing strategy, responsible for both top-of-the-funnel/brand metric improvements and low-funnel/growth performance, working closely with Affiliate Sales & Distribution teams to develop initiatives that support NBCUniversal's overarching subscriber, revenue, activation, and engagement goals.
This VP will define key marketing KPIs, manage the growth strategy and oversee all activities related to call center training, sales incentives, and coop campaigns with partners.
The successful candidate will be a performance-driven marketer with a deep understanding of the Pay TV and media landscape.
Job Duties:
Develop and execute a comprehensive marketing strategy to promote pay TV channels, streaming platforms, and distribution via affiliates and VMVPDs.
Lead the marketing team in driving subscriber acquisition, retention, and engagement across multiple platforms.
Collaborate with affiliate partners to optimize distribution channels and maximize reach.
Prepare the company for a shift to a Direct-to-Consumer model by identifying key strategic initiatives and overseeing their implementation.
Develop and manage marketing campaigns tailored to each distribution channel and platform.
Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies.
Lead and inspire a team of growth marketers, cultivating a data-driven mindset and a culture of experimentation and continuous improvement.
Develop and implement plans for VMVPD Customer Acquisition, Engagement, and Retention.
Lead the media strategy and execution as well as building the annual budget. Lead in full funnel attribution, manage performance campaigns, and oversee overall media plans in every region.
Coordinate with Universal+ leadership on the development of the marketing tech stack and analytics tools.
Partner with In-house Creative Agency teams for performance creative assets.
Manage third-party agencies to successfully meet demands and goals.
Refine marketing attribution models and continually analyze the effectiveness of all demand-generating marketing channels to determine which efforts to scale or adjust.
Establish strong internal relationships with key cross-functional leadership within Universal+ Product Brand & Product Marketing to gain a deep understanding of our short-term and long-term business growth goals.
Successfully collaborate with Symphony cross-business marketing and content teams within the NBCUniversal TV & Streaming division to maximize acquisition and engagement opportunities back to Universal+.
Responsible for creating an annual marketing innovations plan designed to meet those goals, incorporating plans to measure the effect (ROI) of our efforts.
Rethink and propose innovative ways to create and produce existing activities, including events, client entertainment, talent, screenings, conference sponsorships, as well as the multi-regional Upfront.
Supervise the regional marketing team to ensure alignment in media strategy across LATAM and share best practices.
Work with affiliate sales and price and promotions teams to build a consistent call-to-action strategy for subscriber acquisition and retention.
Partner with the Insights team to initiate research and translate research findings into actionable creative and promotional strategies and brand tracking tools.
Work under the direct supervision of the SVP and be responsible for completing any other tasks as assigned by the supervisor.
Qualifications
Basic Qualifications:
Bachelor's degree in a related field or equivalent work experience.
Minimum 10 years of experience developing and executing multi-faceted marketing campaigns at a media company and/or agency.
Must be fully fluent in English and Spanish (both written and verbal); Portuguese is a plus.
Proven experience in preparing, managing departmental budgets, developing strategic plans, and presenting in front of large audiences.
Exhibits ability to understand and utilize research and analytics data to create content and marketing plans.
Additional Requirements:
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered.
Must be willing to work in Miami, FL.
Willingness to travel and work overtime, and on weekends with short notice (if applicable).
Must be 18 years or older.
Must have unrestricted work authorization to work in the United States.
Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program.
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
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