Shape a brighter financial future with us.
Together with our members, we're changing the way people think about and interact with personal finance.
We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The Invest team is charged with creating a fully integrated, elegant and seamless end-to-end experience for SoFi members who invest with us, with a key focus on the needs of the Aspiring Affluent - both those needs known today and those of the future. We build the strategic vision and lead the development, delivery, and enhancement of online brokerage and advice, digital solutions, asset management, and equity capital marketing product offerings.
Position Overview: Sofi is seeking a General Manager and Business Unit Lead of Invest, to lead and drive growth across the online brokerage, digital advice, ETF, IPO, financial planning, and alternative offerings. We are looking for an innovative leader with deep digital and financial services experiences and who understands the competitive and regulatory landscapes around digital consumer financial services. The Business Unit Lead of Invest will define and lead the overall Invest growth strategy and lead a cross functional team to deliver an exceptional member experience and drive business results.
Reporting to the Group Business Unit Leader, the Business Unit Lead, Invest, will focus on enhancing core trading and digital advice capabilities while delivering a differentiated value proposition. Through partnership across the business, the candidate is responsible for growing Invest AUM, revenue and contribution profit, increasing net promoter scores and reducing the cost-to-serve.
The desired candidate thrives in a fast-paced, data-driven and results-oriented environment, digs in, provides hands-on leadership and reacts nimbly to changing conditions. Candidates should have a management style that fosters teamwork and collaboration while still driving results and a demonstrated passion for investing. A seasoned and well trained professional, the successful candidate will be a strategic thinker with the ability to communicate the vision, execute roadmaps, inspire confidence and collaborate closely with external and internal stakeholders.
Responsibilities: Through a "member obsessed" lens, define strategic agenda for Invest leveraging member feedback and industry researchContinuously explore new strategies and leverage innovative technologies to deliver compelling and differentiated investing experiences to customersPartner closely with Marketing to strengthen brand awareness, member xBuy and engagementWork with Product, Operations and Technology teams to establish operating models and process flowsPartner closely with Compliance, Legal, Risk and Control partners, as well as regulatory affairs, proactively identifying and mitigating risks and addressing issues with urgency; interact with regulators; potentially serve as President of SoFi broker/dealer and Wealth RIACollaborate closely with vendors in their support of the product delivery lifecycle; serve as senior sponsor for vendor relationships in the investing product, digital and non-digital spacesMentor and develop talent as a culture-carrier - provide team members with learning opportunities, empowerment, coaching and exposure, sharing information at the right cadence and depthSet a compelling vision, drive execution, and be exceptional at communication and presentation skills with the ability to crisply articulate to senior audiences, the SoFi board and regulators with poise and confidence.Drive results for Invest but also do so in the context of driving results for the broader SoFi company by providing a compelling solution for members that is well integrated and leverages other products and experiencesQualifications: Bachelor's degree and preferably MBA, preferably in Digital, Marketing, Business Administration, Finance, Economics, Accounting or related field15+ years of experience in financial services, preferably with experience in online brokerage, strategy, wealth management, online investing, digital banking, equity capital markets, asset management, or a closely related business or a track record of delivering resultsDemonstrated experience in a role that is fully accountable for the business (P&L) results, deliverables and member experienceDemonstrated experience in developing and launching best-in-class and differentiated online investment or banking products and services and with a passion for executing against and driving success versus OKRs or metricsStrong strategy background and ability to successfully navigate competitive landscape and industry pressure and ability to paint a vision for how to innovate, lead the industry and be member obsessedDeep familiarity with regulatory requirement and fiduciary responsibilitiesProven ability to execute via successful internal partnershipsStrong and proven ability to lead independently, requiring minimal supervision but knowing when to escalateExperience evaluating vendor offerings, conducting build-buy-partner analysis, negotiating contracts, integrating, and managing relationshipsExcellent leadership skills - of businesses, relationships, programs, projects, teams and employees - with demonstrated track record for attracting and retaining top talent and leading through influence in cases where teams do not report in directlyExceptional communication and presentation skillsUnafraid to prioritize and make trade offsMust be a team player who effectively collaboratives internally while fiercely competitive externallySeen as a role model and demonstrating behaviors that go above and beyond expectations for the role and the company's high standardsAccountability for end-to-end member experience, awareness, adoption and satisfaction with a demonstrated track record of significant impact on theseEmbody true "customer-obsession" in identifying and leveraging member data and varying forms of feedback to inform not just initial digital product design but also ongoing enhancementsDeep passion for fixing issues, digging into member pain points, and relentlessly driving for a measurably better member experienceEnsure successful integration of Invest with broader operating model across SoFiLicensing may be required (e.g., Series 7, 24, 99) - current licenses are preferred but this requirement can be fulfilled post-onboarding
#J-18808-Ljbffr
