Job Description Overview: The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts.
Audience data can help inform media decisions and this position supports this process with the media team.
This will include collaboration with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.
The Analyst, Data & Platform Solutions will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions.
This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the clients investments in data and the DMP.
Role Objectives: Manage day-to-day DMP operations Execute on audience data to impact media strategies for client account(s) Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups Integrate with the media planning team to make the DMP a central tool for smarter planning Act as internal resource to demonstrate agency knowledge of data strategies Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
Maintain knowledge of current DMP/Programmatic media trends Qualifications: Qualifications B.A.
or B.S., preferably in Marketing, Advertising, or Data Science 1 years of experience preferred in digital media, ad technology, ad operations, or analytics Self-starter who is quick to learn and eager to contribute Excellent interpersonal, verbal, written communication, and presentation skills Experience managing multiple, competing priorities, duties and/or projects Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus Additional Information This is a hybrid position working 3 days per week in our temporary Birmingham, MI location.
This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.
All your information will be kept confidential according to EEO guidelines.