As the Area Manager for FL, you'll take the lead in understanding the local market and building strategies that drive growth in market share and sales. You'll focus on maintaining strong, personal relationships with key accounts—whether on-premise or in retail—by showcasing Avaline's portfolio of wines, ensuring our brand's story and quality are front and center. This position is based in Tampa or South FL, covering the area from Central FL to South FL. What You'll Do: Manage and grow Avaline's wine portfolio in the assigned territory and channels. Track depletions and oversee the execution of sales programs. Conduct fieldwork by visiting key accounts across different channels. Collaborate with Sales Director and Distributor Partners to create and execute market plans that hit goals. Ensure Distributor Partners adhere to brand standards. Build strong relationships with top key accounts, both on-premise and off-premise. Support national account execution at the regional level. Expand portfolio distribution by presenting new SKUs and brands. Launch and introduce new wines in the market. Monitor current distribution to keep it healthy and growing. Analyze sales data using iDig, eRNDC/Microstrategy, and internal dashboards to optimize performance. Maintain communication with chain execution leads across the territory. You will also lead events and market activities alongside our in-house team and agency partners. Who You Are: Strong business sense with a focus on sales analysis. Extensive wine knowledge—WSET and CMS certifications are a plus. A track record of delivering top-notch work. Problem-solving mindset. Eager to learn and grow. Leadership skills with a collaborative mindset. Great communication skills, both written and verbal. Organized, efficient, and able to manage multiple priorities. Qualifications: Experience in wholesale supply chain management, including building relationships, launching products, and growing sales while managing profitability. Proficiency in Microsoft Office (PowerPoint, Excel, Word). 5+ years of experience in the wine or spirits industry. A Bachelor's Degree or equivalent experience is preferred. Existing business relationships in the FL market are a must; experience working with RNDC is a plus. The Area Sales Manager role offers $80-110K Base Salary + Bonus + Equity + Benefits. Benefits package includes Medical (90% employer contribution), Dental (75% employer contribution), Vision (75% employer contribution), Share Options, Unlimited PTO, 18 paid holidays, Product Allowance, Electronics Allowance, HSA/FSA, 401k, Paid Parental Leave, Life & Disability Insurance, Company-sponsored WSET Certification, Employee Discounts and much more! Avaline is an Equal Opportunity Employer. We actively seek to create a diverse work environment and we encourage candidates from all backgrounds to apply. Selection for roles will be based solely on job-related qualifications and abilities, and discriminatory practices are prohibited at every level of the organization. www.drinkavaline.com Job category: Sales and Marketing