South Lake Union, 2118 Westlake Avenue, Seattle, Washington, United States of America Req #385
AREA SALES MANAGER SEATTLE Remote / Seattle This role is remote, but we need all candidates to live in the Seattle area, as there is local travel required. Position Overview The Seattle Area Sales Manager is responsible for planning, developing, and growing sales for multiple restaurant locations in their region, while maintaining relationships with existing clients. This position reports into Marketing and is responsible for working with the Director of Operations, management and catering teams at each store on our Mendo "Best Practices" for sales building and catering. Position Description Build & Retain Sales Partner on an ongoing basis with the General Managers and Directors of Operations to drive sales to each store, with particular focus on NSOs and focus stores. Sales building tactics include:Catering lead generationIdentification of store's key target clientsSample cateringsOffice heroMaintaining relationships with existing catering clientsKnowledgeable about each store's top 20 catering clientsDeveloping automated CRM communicationNeighborhood Marketing PlaybookGive BacksProgram ideation & amplificationRelationship building with schools and proactive outreachExecution and coordination with storesEventsSponsorshipsHelp to lead new initiatives aimed at driving sales by meeting the needs of catering clientsFarmstand and other distribution partnerships to officesBulk stored value at a discountOther new initiativesKey participant in helping drive sales & awareness for any NSOs (New Store Openings) in the regionAligns with Ops & Marketing stakeholders on GO sales, ramp goals, and pre-opening sales & marketing activitiesPartners with NSO Marketing Manager on identifying key targets for Sample Caterings & invites for training eventsExecutes sample caterings and/or office/residential food dropsStream teaming strategy & executionAttends training and Grand Opening events to build relationshipsMeetings & ReportingParticipate in weekly catering calls with all ASMs and Catering Teams to discuss upcoming initiatives, promotions, and areas of focusParticipate in bi-weekly Sales Building calls with Ops, Ops Services, and MarketingCreates weekly reporting outlines sales activities and results drivenReviews all stores in region on a quarterly basis with other key stakeholders to determine Focus Stores for the upcoming quarterMonitor Sales & Trends Within Market Understands the overall region's fast casual market, competitors' strengths and weaknesses, economic trends, supply and demand, and how to sell against themParticipates in networking opportunities with others in the region (admins, restaurant operators/salespeople, etc.)Stays up to date on local trends and needs as they arise and creatively thinks through solutions to new challengesMonitors guest reviews through Yext, looks for trends per store and reviews with DO for improvementBeing the Local Brand Ambassador Serve as Key Connecter within the region (for both marketing & guests)Main contact for property managers and centersOwner of store database / RolodexVet local events and marketing opportunitiesContribute localized content for Mendo's social channels (Instagram and Facebook)Leadership, Coaching, & Partnership Partners with Operations (VP of Ops, DOs, Ops Services, etc.) to attract, develop and retain the right team members to maintain the Mendocino Farms "Best in Class" Catering StandardsPartner with the Director of Sales & Engagement to execute marketing campaigns & promotions at the regional levelDirects, leads, and coaches the Catering Team using sales initiatives and "Best in Class" Standards to achieve individual and team sales goalsKey Skills and Requirements Travel is required, must have a valid driver's license and reliable transportationProven ability to develop, nurture, and maintain strong client relationshipsStrong written and verbal communication skillsAbility to manage multiple projects simultaneously in a fast paced environmentMust be organized, and possess a strong sense of urgency and professional demeanorProficiency in Microsoft Office programs and Google SuiteCandidates must live within the region they support and must have the ability to work remotelyGoal-oriented self-starterWiliness and desire to adapt with the role and company as we grow; accepts changeInterest in being a part of a high-growth companyThere is no "I" in Mendo. Mendocino Farms is an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Mendocino Farms will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Fair Chance Initiative for Hiring.
* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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