At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That's where you come in!
We're looking for a data-drivenAssociate Growth Marketing Managerto implement critical performance marketing initiatives. As a key member of the Marketing organization, you will work with business partners across the organization to build high-impact programs generating and capturing demand for our products, engaging our players, and generating new player growth.
You're a multifaceted marketing leader who possesses both creative and technical expertise, spanning the entire length of the customer journey. You have hands-on experience in email marketing, paid media, content marketing, and full-funnel marketing analytics across multiple device platforms.
What You'll Do:
Partner cross-functionally with teams in Product Marketing, Creative, Business Intelligence, and Product Management to drive alignment between business and performance marketing strategy.
Innovate and build outstanding campaigns using multi-channel marketing strategies to drive product demand, capture demand, and acquire and retain players.
Develop, build, and launch campaigns from brief to development, automation workflows, and execution.
Segment audiences and implement personalized campaign tactics, using data to drive engagement across email, paid media, and push notifications.
Build paid media strategies across core advertising channels (search, social, display, and programmatic) to support product and player marketing initiatives.
Create growth strategies that prioritize small hypotheses, fast experimentation, and rapid iteration over large, long-term campaigns.
Analyze product campaign and player performance, run hypothesis-based tests, and deliver weekly reports.
Continue monitoring of performance metrics, using data and insights to continually improve and scale channels.
What You'll Bring:
Ability to attribute program performance back to channel, goal, and product line
Strong attention to detail, analytical skills, and ability to interpret data to make strategic recommendations
Outstanding communication - both written and spoken. Comfortable communicating analysis to teams, collaborators, and leadership
Hands-on experience with quantitative media analysis and optimization
Ability to work in a dynamic fast-paced environment and convert the ambiguous into clear action
Experience working with global brands; gaming preferred.
Passion for both games and the business of games
Nice to Have:
2+ years of work experience in performance marketing, demand generation, and the player acquisition funnel
Handled a multi-million-dollar advertising budget
Hands-on experience using lifecycle marketing and paid advertising platforms on both mobile and desktop
4-year college degree or equivalent experience
Compensation Range, Currency USD:
Starting Pay Range: $66,329
Pay Range End: $113,458
In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast's total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.
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We are an Equal Opportunity / Affirmative Action Employer
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.
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