The primary responsibilities of this role, Associate Director, Brand Analytics- MDD/ADD/PTSD are to:
Function as a proactive, consultative business partner who works with key brand stakeholders to inform business decisions through rigorous analyses and actionable insights.
Provide strategic and tactical analytics support and business recommendations to CNS (Central Nervous System) brand teams through the analysis and interpretation of secondary market research data.
Work with large syndicated pharmaceutical data sets (from IQVIA) to provide a comprehensive view of the market, noting strengths and limitations of the data / approach.
Develop market maps and patient journey models to inform business strategy and brand forecasting models.
Develop and maintain short-term and long-term inline brand forecasts. Collaborate with brand leadership and finance team on a periodic basis to update the forecasts.
Able to decompose the forecast into basic building blocks and use it for creating key goals for performance tracking of the brand.
Develop key driver models and subsequent segmentation schema to group target HCPs into actionable segments and provide inputs for sales force optimization, resource allocation, and multi-channel tactics across all customer types.
Develop response models / ROI measurement for various personal and non-personal promotional channels, run marketing mix models /resource allocation simulations, pro-forma investment analysis, and communicate findings to brand leadership.
Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research.
Manage metrics and key performance indicators to track brand strategy, tactics and market performance.
Develop and operationalize ongoing reporting needs.
Proactively identify business opportunities and insights through secondary data mining and share with key stakeholders.
Create a strategic advantage for the brand by combining the best available information with the best tools to drive decision making and evaluation of results from a strong basis in data and robust analytics.
Collaborate with cross-functional partners to integrate analytics information and insights with other information sources, such as market research.
Should be able to lead personnel with direct/indirect influence (direct reports, vendors, contract workers etc.).
Will be responsible for budgeting process of the brand that the person is responsible for.
Qualifications/ Required Knowledge/ Experience and Skills:
Experience with hands-on analytics work
Understanding of various syndicated pharmaceutical datasets from IQVIA, formulary data from MMIT/Fingertip Formulary
Programming/Coding proficiency in SQL and experience and/or understanding of other statistical tools such as R and SAS
Experience in data reporting tools such as MicroStrategy, Power BI etc
Strong analytical/quantitative skills and knowledge with the ability to understand the big picture
Strong verbal and written communication skills, as demonstrated in management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations
Proven team and project leadership skills, and ability to work independently
Experienced in identifying and retrieving appropriate data and analyzing secondary market research audits and resources (e.g. IMS, Symphony, Specialty Pharmacy)
Expert in handling and analyzing various data types (e.g., patient longitudinal data, claims data, distribution, sales, demand, units, promotion, formulary)
Educational Qualifications
Bachelor's degree, Post-graduate degree (Master's/Ph.D.) in quantitative field highly desired (Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics etc.);
6+ Years Pharmaceutical Experience
Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.
Come discover more about Otsuka and our benefit offerings;
Disclaimer:
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
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