Job Description As our Associate Director - Brand, you will be a part of our branding team and help us build our brand and raise brand awareness.
You will work across all levels and departments of our organisation to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.
Responsibilities Analyse brand positioning and consumer insights.Lead the creative and brand positioning of our product(s).Grow our brand and build communities among Real Money Gaming enthusiasts.Conceptualise and execute brand campaigns across all digital and offline media.Translate brand elements into plans and go-to-market strategies.Lead our player engagement plan and devise region-specific strategies based on the gathered insights.Manage a team of marketing people working on brand initiatives.Lead creative development efforts for our product(s) for all social media platforms.Lead the social media strategy for our games and create engaging campaigns across platforms.Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.Monitor market trends, research consumer markets and competitors' activities.Work closely with media planning agencies, production houses and market research companies.Requirements 8+ Years of experience in Branding, Brand Positioning and Digital Marketing.Proven working experience as a Brand Manager or an equivalent position.Prior experience in real-money gaming, particularly fantasy sports, will be a plus.Proven ability to develop brand and marketing strategies and communicate recommendations to executives.Experience in identifying target audiences and devising effective campaigns.Excellent understanding of the full marketing mix.Strong analytical skills partnered with a creative mind.Data-driven thinking and an affinity for numbers.Outstanding communication skills.Up-to-date with the latest trends and marketing best practices.
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