Associate Director of Paid Media |Viator About Viator Viator, a Tripadvisor company, makes it easy to find and book something you'll love to do.
With access to the world's largest selection of high-quality experiences, there's always something new to discover, both near and far from home.
From must-do moments to who-knew discoveries, see the familiar in a new way, or the unknown for the first time.
With industry-leading flexibility and last-minute availability, it's never too late to make any day extraordinary.
Plan ahead, or decide that morning.
Change your dates.
Or change your mind entirely!
This is your time off, your way, and we're here to help.
We also know that your time off is precious.
So we ruthlessly focus on quality, and we specialize in experiences so incredible, you'll want to tell your friends.
About the Role We are seeking an experienced and strategic Associate Director of Paid Media - Digital Advertising, to lead our omnichannel digital advertising efforts across a variety of platforms.
In this role, you will drive performance, oversee multi-platform campaigns, and collaborate with cross-functional teams to deliver innovative and effective media strategies that engage travelers across all touchpoints.
The ideal candidate will have 10-15 years of experience in paid media with a deep understanding of the digital marketing ecosystem, including social platforms, programmatic advertising, and emerging trends.
A strong grasp of omnichannel strategies is essential to create cohesive, customer-centric campaigns that deliver measurable results.
This is a dynamic and impactful role for a seasoned digital advertising professional passionate about driving results and staying at the forefront of the ever-evolving paid media landscape.
If you thrive in a fast-paced, collaborative environment and have a proven track record of success, we want to hear from you.
What You'll Do Omnichannel Media Strategy Development: Lead the strategic creation and execution of integrated, omnichannel paid media strategies to achieve business objectives.
Ensure campaigns are data-driven, customer-centric, and aligned with overall marketing goals.Platform Expertise: Oversee and optimize campaigns across key digital channels and programmatic platforms, ensuring strategies remain innovative and aligned with the latest industry trends.Campaign Optimization: Utilize data and analytics to monitor performance, implement real-time optimizations and maximize ROI across channels.Budget Management: Oversee and allocate multi-million dollar paid media budgets effectively, ensuring resource optimization and adherence to financial targets.Cross-Functional Collaboration: Partner with creative, analytics, and brand identity teams to align on campaign goals, messaging, and deliverables, creating a cohesive customer experience.Creative Collaboration: Partner with creative teams to provide insights and feedback that align with media strategies.
Support the implementation of Dynamic Creative Optimization (DCO) by ensuring media plans and targeting strategies are aligned with creative outputs.Agency Relationship Management: As the main POC with our media agency, it's critical to foster a positive and collaborative relationship to ensure successful outcomes and to stay ahead of industry trends and access beta opportunities.Leadership & Mentorship: Manage and mentor paid media specialists, fostering professional growth, encouraging innovation, and maintaining a high-performance team culture.Performance Reporting: Deliver detailed reporting and actionable insights to stakeholders, highlighting campaign successes, opportunities for improvement, and the impact of omnichannel efforts on business goals.Skills & Experience Experience: 10-15 years of progressive experience in paid media, digital advertising, or related fields, with at least 5 years in a leadership role.
Experience on both agency or brand side is a plus.Technical Knowledge: Deep expertise in social advertising (e.g., Meta, TikTok), prospecting and retargeting campaigns, and programmatic platforms.Analytical Skills: Strong ability to interpret campaign performance metrics and translate them into actionable strategies.Strategic Thinking: Proven track record of developing innovative paid media strategies that drive measurable business outcomes.Budgeting Expertise: Demonstrated ability to manage large-scale media budgets effectively and efficiently.Industry Awareness: In-depth knowledge of digital marketing trends, technologies, and emerging platforms.Leadership: Exceptional leadership and team management skills, with experience coaching and developing high-performing teams.Education: Bachelor's degree in marketing, advertising, business, or a related field (advanced degree a plus).Communication: Strong verbal and written communication skills, with the ability to present complex data and strategies to diverse audiences.What We Offer Flexible activity-based working fostered collaboration and productivityInclusive global travelers community welcoming diverse perspectivesCompetitive salary package including performance bonuses and equity planDevelopment programs, managerial courses, and learning seriesHealth insurance covers medical, dental, and vision for families (varies by country)Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellnessSeveral paid time off programs, including time to bond with new children and care for family members.
Paid public holidays, and year-end office shutdownEmployee assistance program for short-term counseling and free Calm app subscriptionState-of-the-art offices: dining, coffee points, and leisure areasWe strive to create an accessible and inclusive experience for all candidates.
If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at ******.
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