Associate Director Of Content Marketing - Mcdonough School Of Business

Associate Director of Content Marketing - McDonough School of Business Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight-knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
Requirements At Georgetown University's McDonough School of Business , our mission is to build global business knowledge and inspire ethical leaders to serve the common good. We provide a world-class undergraduate, graduate, and executive experience rooted in our distinctiveness: Access to expertise across Georgetown University's renowned schools to provide interdisciplinary, integrated learning experiences; A location in the global capital city of Washington, D.C., with access to thought leaders and influencers across business, government, policy, non-governmental agencies, and embassies; And Georgetown University's Jesuit tradition that calls upon us to be leaders who foster a collaborative culture and use empathy and care for others as they work to solve the world's most complex challenges and serve the common good.
The Associate Director of Content Marketing is an integral part of the Office of Marketing and Communications at Georgetown University's McDonough School of Business, supporting strategic content planning and execution across various platforms to elevate McDonough's digital footprint and brand. The ideal candidate will have a strong background in creating and managing digital and paid media content that drives engagement, educates audiences, and supports overall marketing goals. This role is pivotal in shaping the McDonough brand's narrative through compelling marketing content that resonates with target audiences, including prospective students, donors, employers, and other corporate partners. Duties include, but are not limited to:
Inform and execute a comprehensive content marketing strategy, with the Director of Integrated Marketing and Communications, that aligns with marketing objectives and the school's goals, supporting student recruitment, employer recruitment, alumni and donor relations, and corporate relations.Collaborate across departments to ensure high-quality, consistent content production such as blog posts, video storyboards, infographics, website and paid, campaign-related social media content, advertising, and email campaigns.In collaboration with the Director, collaborate with external marketing agencies to develop advertising content for external media, social media ads, and other paid platforms.Edit, proofread, and improve website content, considering SEO and Google Analytics.Analyze content performance metrics and make data-driven decisions to optimize content effectiveness and ROI.Elicit audience and stakeholder feedback, generating ideas to increase engagement.Stay updated with industry trends and competitor activities to continually refine the content strategy and tactics.Work Interactions The Associate Director of Content Marketing reports to the school's Director of Integrated Marketing and Communications and will collaborate with the entire marketing team. This person will work with departments across the school to maximize the potential for meeting marketing and communications goals, including student recruitment, brand awareness, and faculty thought leadership, among others. This individual also will coordinate with external digital marketing vendors and Georgetown University offices (i.e., UIS, Strategic Communications).
Requirements and Qualifications Bachelor's degree in marketing, communications, digital technologies, or related field3 years minimum years of required experienceDemonstrable experience in developing and executing successful content marketing campaignsStrong writing and editing skills with experience in following editorial style guidelinesDeep understanding of content metrics and analytics tools (e.g., Google Analytics, SEMrush, Moz) to track content performance and make data-driven decisionsProficiency in MS Office, content management systems (e.g., WordPress), and marketing automation platforms (e.g., HubSpot, Marketo)Hands-on experience with SEO and web traffic metrics with demonstrated understanding of graphic design conceptsStrong organizational and project management skills; Familiarity with project management platforms like Monday.com and Wrike a plusFamiliarity with web accessibility and Americans with Disabilities Act requirementsSome experience working with multimedia and graphics tools, ideally Adobe Creative SuiteWork Mode Designation This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation.
Pay Range: The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:
$47,586.00 - $87,558.13
Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors.
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EEO Statement:
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.
Benefits:
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.
To apply, visit https://georgetown.wd1.myworkdayjobs.com/en-US/Georgetown_Admin_Careers/job/Main-Campus/Associate-Director-of-Content-Marketing---McDonough-School-of-Business_JR18997

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