The Director of Integrated Media supports the agency by exhibiting the core values; Dedication, Responsibility, Integrity, Vision, and Excellence. Working with the ins and outs of every platform; traditional media, digital media, social media, and display; the director will know their audience to devise a clear plan within the clients' budget. The Director of Integrated Media will represent the agency in new business proposals and have the responsibility to continually propose opportunities to existing clients to expand media budgets.
DUTIES AND RESPONSIBILITIES:
Work with clients & account teams to establish goals and proper KPIs in media, educating the team on media tactics, platforms and vendors when needed (POVs)
Manage a selection of paid social media buys in-platform on high-profile accounts
Lead the development of strategic, integrated programs across channels such as digital, social print, radio, television & OOH that address campaign objectives and delivers results for clients
Work with the VP to evolve our media processes, partners, and tools to deliver the best experience for the team and clients
Create client presentations that are both executive view and detailed view of strategies based on the audience attending the presentation
Direct and manage social media, traditional/digital buying, PPC, and analytics- implementing best practices across all media channels
Collaborate with other agency departments to encourage integration with digital and creative teams where possible
Manage tracking and optimization of media, measuring and analyzing digital and traditional campaigns to draw insights from results and reporting
Maintain strong relationships with clients and vendors
Create and value a positive working environment across team and agency-wide to provide client success and service
Perform other related duties as assigned by management
SUPERVISORY RESPONSIBILITIES:
Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws.
Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Requirements
Bachelor's degree in advertising/marketing or related field is a must
10+ years of social media, media planning and buying, paid search and/or related experience with 3+ years managing a team
Experience with planning and buying digital & social media is a must- traditional media buying/planning experience is a plus
Healthcare experience is desired
Ability to manage multiple projects simultaneously, adapting easily to changes in requests
Tactful and diplomatic communication skills; internal, external, formal and informal written, and verbal
Ability to work independently and with a team
Must be comfortable managing budgets $1M-5M+ on accounts
Multi-location, acquisition, and grand opening experience a plus
Benefits
We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.
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