As an Associate Director of Product Marketing, you will be leading a team of product marketing managers to drive member adoption and engagement by delivering key go-to-market strategies and plans across our portfolio of financial wellness offerings, including credit monitoring and improvement, financial product marketplaces, financial guidance, and more. Specific initiatives will vary based on priority but some examples include increasing adoption for a New to Credit customer segment, driving a GTM launch for a new Financial Assistant product, and/or building and showcasing differentiation in our Guidance offerings. In this role, you will be a player and coach: managing and coaching people as well as contributing as an individual contributor. You are well-versed in all aspects of marketing from strategy through to cross-functional team leadership and program execution. You will report directly to the Senior Director of Product Marketing.
What you'll do:
Team leadership:Lead a team of product marketing managers, managing their performance and coaching them to excellence
GTM strategy:Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, customer research, market analysis, competitive analysis, segmentation, targeting, positioning, messaging framework, and channel strategies
Strategic growth:Drive complex growth initiatives across the portfolio - develop business cases, evaluate opportunities, analyze business performance and customer data, identify priorities, and push and execute for progress through Credit Karma teams
GTM plan and program execution:Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
Product planning:Collaborate with product and research teams to influence product strategy and roadmap development
Partnership and influence:Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)
What we are looking for:
BA/BS with 10+ years of experience in product marketing at a consumer technology company; MBA highly preferred
3+ years of experience of managing and coaching high-performing teams with experience applying consumer insights to improve the product and marketing experience
Strong experience in product marketing fundamentals: audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches
Analytical and strategic: deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results
Proven experience as an driver as well as a collaborator/influencer across strategic and tactical initiatives: able to think big but also to drive business outcomes
What we would like to see:
Demonstrated experience collaborating and working with product, growth marketing, research, analytics, and creative teams
4+ years in product marketing at a large B2C tech company
Proven ability to present effectively to and influence senior leadership and cross-functional teams. Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
Highly collaborative work style; proven experience leading cross-functional teams
High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively and lean on others
High comfort working with ambiguity, able to anticipate and adapt to shifting priorities
Problem solver mentality - self-motivated, execution-oriented, resourceful, able to think differently to unlock paths to progress
Growth mindset
Fintech experience a plus
Benefits at Credit Karma includes:
Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December
Pay Transparency Notice:Credit Karma's mission of championing financial progress for all starts from within. That's why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It's all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $260,000-$284,000, plus equity and benefits.