Associate Director, Product Marketing (Research and Advisory)At EAB, our mission is to make education smarter and our communities stronger.
We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities.
The Role in Brief: EAB's Research Marketing team is looking for a talented, driven, and entrepreneurial marketer to support our Research and Advisory business with a focus on our Strategic Advisory Services offering for senior leaders in the 4-Year Higher Education market.
This role will partner closely with EAB's Research and Commercial teams to develop content and strategies to increase brand awareness, create demand, drive sales, and support renewals across EAB's Research businesses.
Primary Responsibilities: Inflects sales by contributing to compelling marketing plans based on a deep understanding of buyer journeys and personas.Creates tailored marketing programming for different priority market segments and audiences.Develops high-quality, differentiating content that helps EAB sustain and improve its competitive position in multiple education research markets.Writes, produces, and edits effective content that could include blog posts, case studies, conference proposals/presentations, insight papers, webinars, infographics, and other collateral.Leads strategic project management for marketing events such as webinars and conferences.Collaborates with other groups within marketing and across the firm.Potential to manage 1-2 team members.Basic Qualifications: Minimum of 5 years professional experience.Able to clearly express complex ideas in written and graphical form.Able to take ownership and drive projects from beginning to end.Proficient with Microsoft PowerPoint and Word.Willingness to travel on a regular basis.Ideal Qualifications: Demonstrated ability to quickly gain depth of understanding in complex subject areas.Professional experience in product marketing, content strategy, or marketing communications.Knowledge of the U.S. higher education industry.Compensation: The anticipated starting salary (base) range for this role is $75,000 - $100,000 per year.
Actual salary varies due to factors including relevant experience, skills, and location.
This opening is not eligible for visa sponsorship at this time. At EAB, we believe that to fulfill our mission, we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected, and heard.
EAB is an Equal Opportunity Employer.
#J-18808-Ljbffr