Associate, Marketing TechnologyApply remote type Remote locations OTMAH: Massachusetts Home Office Remote Location, Remote City, MA, 06032 USA time type Full time posted on Posted 2 Days Ago job requisition id 20119479
Date Posted: 2024-12-02
Country: United States of America
Location: OTMAH: Massachusetts Home Office Remote Location, Remote City, MA, 06032 USA
Role Overview:
The Digital Marketing Operations (MarTech) function as part of the Global Digital Marketing Center of Excellence (COE) is responsible for serving as the super-user and product champion for a variety of digital tools. Under the general direction from the DM Technology and Operations leader, they perform day-to-day functions in MarTech tools to execute on .com (Direct, Offline, Inbound) and email strategies as defined by the Product Marketing and Digital Marketing teams. Position can be remotely based.
Responsibilities include but are not limited to:
Deep understanding of hands-on knowledge of all tool functionality - List Management, Forms, Landing Pages, Blogs, Email, Sales, Automation/Workflows, Properties, Integrations, etc.Act as support role for Marketing Automation Tools (ie HubSpot & PandaDoc)Develop/Maintain organization/taxonomy/standardization such as pre-defined Folder Structure, Naming Conventions, Properties, Global Footers, etc.Forms - Create & Design as required for campaigns; provide embed code to DT/.Com team. Help with standardizing fields and names of forms.Blogs/Landing Pages - Create & Design as required for campaigns (or provide agency access); provide URLs to Paid Media/MarComms/Analytics.Workflows - Develop/Maintain workflows for all DM campaigns including paid, organic, email, integrations, etc; simplify and streamline where applicable. Develop/maintain constant QA to ensure proper functionality.Support super admin for access requests; develop/maintain governance and permissions around pre-defined Teams, Roles; provide guidance on login usage.Email: Support import & upload marketing lists to upcoming campaigns; create suppression lists as necessary. QA (footers, links, buttons, etc). Provide expertise in email best practices in terms of design, content (including subject lines, from names, etc), send date/time, frequency, CTA.Qualifications: 0-3 years experience and/or education in Marketing and/or related fieldPreferred experience and/or education in marketing automation platforms and/or CRM systems, or similar technology toolsProblem-solving skills – ability to think critically and creatively for technical issue resolutionsProject management skills – managing multiple projects simultaneously with tight deadlines, strong organization skills and attention to detailBachelor's degree in a business-related field or equivalent experienceApply today to join us and build what's next!
Otis is the world's leading elevator and escalator manufacturing, installation, and service company. We move 2 billion people every day and maintain approximately 2.2 million customer units worldwide, the industry's largest Service portfolio.
When you join Otis, you become part of an innovative global industry leader with a resilient business model. You'll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you'll gain working alongside the best and brightest, keep us connected and on the cutting edge.
Otis is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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