Santa Monica, CA - Hybrid
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Why You'll Never Want to Leave Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates' lives and career growth.
Who You'll Be Collaborating With Every day, you'll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.
Job Summary RPA is seeking an Associate Media Director, Media Strategy to join the Media Planning team. As an Associate Media Director, you will lead the development of media strategy and recommendations for Honda Dealer Associations across traditional and digital media channels.
You will collaborate with the Regional Account teams to ensure all media planning efforts ladder up to established, overarching business objectives at the individual dealer level. You will oversee the strategic media planning process and budget allocations across linear, streaming, digital, programmatic, social, and search channels. Your responsibilities will include but not limited to overseeing annual media planning process, leading media strategy development, guiding strategy team throughout media planning process, collaborating with subject-matter experts, investment and research teams, and presenting final plans to regional account teams and Dealers. Presentations and meetings often require travel. You will participate in cross-agency process development to improve workflows, streamline efforts and consolidate across similar efforts, and work closely with Honda Tier 1 teams to create cross-tier synergies.
What You'll Be Working On Lead the development of RPA-managed Honda Dealer Association media recommendationsBe available to travel across the US for Dealer meetings and with Regional Account DirectorsCollaborate with Regional Account Directors who are day-to-day contacts for each DAAOversee and lead day to day client requests with internal teams and departmentsDrive innovation and identify key opportunities to leverage for the brandIdentify and understand appropriate utilization of media KPIs/success metrics from performance analyses to help inform future recommendationsTroubleshoot and problem solve for key client requestsTrain, mentor, manage, and oversee growth of media strategy teamOversee management of budgetary tasks and billing responsibilitiesFoster relationships and build strong rapport with clientsOversee the development of client POVs upon requestRegularly and proactively read trades, stay informed, and provide updates of new media trends and developments in the media landscapeHow You'll Excel In Your Role Thorough knowledge of media landscape and ability to identify key trendsStrong written, verbal, communication, and presentation skillsStrong management skills - provide leadership, guidance, training, and effective delegationSolid analytical skills, and attention to detailAbility to think "big picture" strategically and creativelyCapacity to work on high volume of assignments concurrently and flexibility to shift priorities as necessarySolid interpersonal skills – ability to work and lead within a team environment, can speak confidently and regularly to senior level clients and outside sales rep communityProficient with key industry tools such as Telmar-MRI/Scarborough research, Lumina/Guidelines, Vivvix (formerly Kantar), IHS Polk, MediaOcean/Prisma/OMNI, and NMIThis is an exempt position and is not eligible for overtime compensation. The semi-monthly salary range for this position is $4,583.33 - $5,000.00, with an annualized equivalent of $110,000 - $120,000 DOE. As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law.
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